Introducing Coveteur’s 2022 Beauty All-Stars
Beauty

Introducing Coveteur’s 2022 Beauty All-Stars

These five brands are transforming the beauty industry through effective products, innovative ideas, and sustainable practices.

Yudi Ela
Prop Styling:
Gözde Eker
Photo Asst:
Sam Schmieg
Production Director:
Jess Sisco
Creative Director:
Phuong Nguyen
Associate Producer:
Claire Flanagan

It’s easy to feel overwhelmed in today’s massive beauty landscape. Within a $500 billion industry that continues to grow at a rapid pace, brands are churning out products at a speed that gives even me, a beauty editor, whiplash.

With all of those product launches also comes a ton of waste. According to Zero Waste, the beauty industry produced over 120 billion units of packaging in 2018 alone—most of which are not recyclable—and that number will continue to rise if we don't do something about it. In a piece I wrote last year questioning whether the beauty industry needs a czar I said, “Without strong, fast, and sustained reductions in carbon emissions, humankind will destroy the conditions necessary for our survival.” Simply put, we have to drastically reduce our overconsumption habits.

In the spirit of doing more with less, for Coveteur’s inaugural Beauty All-Stars, we’ve decided to reframe the conversation around beauty awards in a way that hasn’t been seen before: by presenting our readers with five winners. Yes, you read that correctly—just five. Instead of bombarding you with hundreds of products you don’t really need, we decided to highlight the brands distinguishing themselves in the space through their effective products, commitment to sustainability, and innovative vision. (You can read more about our vetting process, in partnership with Bluebird Climate, here.)

We’re not implying that these brands are perfect, but our winners are proof that a sustainable future doesn’t have to sacrifice quality or style. We hope you love them—and their founders—as much as we do.

The Beauty All-Stars
Learn more about the brands and their founders who are exploring new ways of thinking, challenging the status quo, and shaping the future of beauty.
Good Light

Good Light

INDUSTRY DISRUPTER

Moon Glow Milky Toning Lotion

David Yi and his brand Good Light are pushing “beauty beyond the binary” and expanding who feels seen within the industry.

Soft Services

Soft Services

Head-To-Toe Hero

Buffing Bar

Soft Services’ co-founders Annie Kreighbaum and Rebecca Zhou set out to build an effective and targeted brand that gives the skin below your chin just as much attention as the skin on your face.

Gilded Body

Gilded Body

Scent Standout

The Marble Candle

Gilded Body founder Blair Armstrong’s refillable and handcrafted marble candles place quality over quantity and embody a conscious-driven approach to beauty and fragrance.

Dieux Skin

Dieux Skin

Worth The Hype

Deliverance Soothing Trinity Serum

Charlotte Palermino, Joyce de Lemos, and Marta Freedman, the founders behind skincare’s buzziest brand, have no interest in using any deceptive terms to lure you in—just their clinically-backed, sustainably-driven formulas.

Common Heir

Common Heir

Packaging Innovator

Vitamin C Serum

Common Heir co-founders Cary Lin and Angela Ubias are reimagining what inclusive, efficacious, and sustainable luxury skincare looks like.

Meet the Judges
Introducing the beauty experts and industry leaders who tried, tested, and swatched dozens of serums, treatments, and tools to narrow down our five winners.
Carly Cardellino

Carly Cardellino

Beauty Expert, Writer, & Content Creator
Raisa Flowers

Raisa Flowers

Celebrity Makeup Artist
Nyakio Grieco

Nyakio Grieco

Co-Founder, Thirteen Lune
Anisha Gupta & Jamie McCroskery

Anisha Gupta & Jamie McCroskery

Co-Founders, Bluebird Climate
Ama Kwarteng

Ama Kwarteng

Beauty Editor, Coveteur
Sumiko Wilson

Sumiko Wilson

Beauty Fellow, Coveteur
Shop the Winners
Good Light

Good Light

Moon Glow Milky Toner

$22

“I love a hydrating toner, especially in the winter months; it feels so nice on my skin. If you have dry skin that needs moisture, I’d definitely recommend this.”

Raisa Flowers, Celebrity Makeup Artist