Nostalgia is so back, as Maison BCBG has announced the launch of BCBG—the latest offering from the Maison BCBG collective. and a new signature womenswear brand with a Parisian flair. Maison BCBG, the Y2K brand that all of us millenials (and zillenials) wore or coveted as preteens and high schoolers, brings us a Fall collection reflective of the modern woman and how she lives and dresses. The collection is filled with suiting, separates, and dresses in fluid, free flowing silhouettes and fun patterns that can (and should) be mixed and matched.
BCBG
In the campaign, styled by Dani Michelle, models are captured in and around Paris, experiencing everyday moments, strolling and stopping to pose against balcony railings and buildings when the moment and view feels just right. "BCBG has always held a special place in my fashion memory. It was a brand woven into some of the most meaningful moments of my life,” Michelle shared. "This campaign shows how clothes live and express a woman’s individuality across her everyday and extraordinary moments."
BCBG
BCBG
BCBG joins the ranks of iconic ‘90s and early 2000s brands rebranding and making a comeback catered towards those who grew up and came of age in their clothes: Coach, Diesel, and Blumarine to name a few. These revamped brands, BCBG included, still contain the essence of what we knew and loved when we were young. They just also represent the passage of time and are a little more grown up. "My goal was to style the collection in an effortless and inspiring way while staying true to the spirit that has always made BCBG iconic," Michelle said.
BCBG
BCBG
Now, with BCBG's Fall 2025 collection available nationwide, we can all be nostalgic together.
