For as long as I can remember, I've been taught that the spiritual and the physical are mutually exclusive. It wasn’t until I started my journey as a reiki healer that I began to see things differently, especially when it comes to beauty. While it might seem a little woo-woo to say that our skin can reflect our spiritual or emotional state, I realized that, for me, this was inherently true. Stress, lack of sleep, and other heightened emotional states always show up on my skin. It’s not easy to navigate, but I take comfort in the fact that brands like LilFox understand this synergy between the mind and body.
LilFox, an ingredient-led brand that marries medical-grade cosmeceuticals with potent organic ingredients, was created in the heart of Miami by Alexis Rose, . Each product is infused intentionally with crystals and sound healing frequencies (more on that later) and smells deliciously decadent, because Rose is also a certified aromatherapist.
I immediately fell in love with the brand after experiencing the sensorial aspect of each product—one swipe transports me to a luxury hotel spa and feels so decadent on the skin. While its skincare formulas are why I originally began this love affair, I consider its tools, like the Illumina Fluorite Spa Crystal Eye Mask, a non-negotiable item in my weekly bath routine. Fluorite is a powerful crystal for intention-setting and mental clarity, proving Rose and I are on the same wavelength when it comes to the energetic charging of our beauty routine.
I wanted to sit down with Rose to truly get to know the woman behind the brand—her deepest spiritual practices, more on her mindful beauty routine, and what she holds sacred in life. Get to know Alexis Rose ahead.
LillFox
You had a bit of an untraditional path to skincare. Can you share your what you were doing before you started LilFox?
AR: After [college], I followed my intuition west to California’s wine country. I became the National Education and Sales Director of JAX Vineyards, working closely with our Napa vintners and curating wine lists with top sommeliers. While still with JAX, I moved to Miami, where the climate suited my wardrobe better, and pursued a certification in aromatherapy through Aromahead. There, I found a deeper calling. Viticulture and aromatherapy both speak to terroir—how soil, climate, and time shape a plant’s essence. That reverence for place, for alchemy, is the thread that eventually led me to LilFox.
What led you to start formulating skincare—and what was that transition like?
AR: I began by creating essential oil blends for my aromatherapy certification, both therapeutically and for elevated aromatic experiences, and then started experimenting with botanical face oils and body butters. From there, I quickly realized that I had a nose and a gift! My blends were more sumptuous than anything I had ever placed on my skin.
In addition, I have always loved elevating my everyday. I like setting the table like an altar, pairing wine with intention, turning my home into a sensory sanctuary. Even as a child, I used to make rain potions and algae soaks with my best friends before I understood the ancestral wisdom behind it. That ritualistic nature was always inside of me. This work, this sacred space of transformation, feels like something I’ve done before, many lifetimes over.
What inspires you and how do you use it to formulate your products?
AR: Travel inspires me. I try everything and love to scour the globe for incredible ingredients. I’m obsessed with textures, colors, scents, and immersive experiences. I’ve been reading [ingredients] lists since I was a little girl, spending hours in the bath. If I find a product with a fabulous texture in the conventional space, I take it as a challenge to LilFox-ify it and offer it to my more discerning community of ingredient-obsessed clients. I strip out silicones, petroleum by-products, and synthetic fragrances and dyes, and reimagine the formula with pure plant intelligence.
Do plants always play a role in your wellness and formulation practices?
AR: Always. Plants are sacred to me, and receiving botanicals is a ritual. My team always opens a new ingredient shipment with an “OM” frequency attunement, clearing space and tuning into its frequency. Formulation begins not just with chemistry, but with reverence. We honor each extract, oil, and ferment like it holds ancestral plant wisdom.
LilFox
How does sound frequency play a part in skincare?
AR: Energetic frequency is essential to every raw ingredient and finished formula. Our products are charged with crystals and sound to impart each formula with energetic integrity and intention. The crystals are chosen for their vibrational properties, and when paired with sound frequencies, they help harmonize the body’s subtle energy fields. While our powerful clinical actives transform the skin, this invisible vibrational layering underneat subtly encourages beauty on both a cellular and energetic level.
Every product is attuned to our signature LilFox OM—136.1 Hz, and many are infused with crystals that match their purpose. Prickly Pear Beauty Nectar is charged with rainbow tourmaline crystals for heart-opening. Our single ingredient hydrosol toning mists are distilled with fresh flowers within hours of picking (never dried material), and then infused with corresponding crystals; each crystal is then hand placed in the bottles.
In the treatment room, we work with tuning forks and I am currently studying to be a gong master sound practitioner to deepen our sacred practice.
LilFox
What about your own spiritual rituals?
AR: My home is a sacred space—my sensual Fox Spa. I start with a lymph-activating trampoline session, followed by eucalyptus or mint steam showers. I exfoliate with Orange Blossom Ylang Bang Body Polish and mask with Jungle Glow—my OG products I launched with back in 2014.
We also offer energetic Beauty Sleeps guided by Mikaela MacLean, our LILFOX master aesthetician, which combine guided nidras with custom aromatics, set to our signature LILFOX 136.1Hz frequency to recalibrate the nervous system and elevate your skincare into ceremony. We began incorporating her Yoga Nidras a few years ago because they have incredible beauty benefits—nidra is scientifically proven to take you into a very deep, delta brainwave state where your mind can defocus and allow the body and skin to repair itself. These are available both in our treatments and online on our Spotify.
What are some of your favorite botanical ingredients for the skin and spirit?
AR: Prickly pear is our skin’s velvet cloak—rich in vitamin E, it softens fine lines, balances oil, and calms inflammation. I’m also obsessed with galbanum—the Romans called it "the essence of green." You’ll find it in Adriatic Temple, Flower Goo, Moss Mask and the Enlightenment Luxury Essential Oil Blend. It smells like stepping into an ancient Roman bath house—a sacred inhale of resin, moss, and ancient stone.
If you were stranded on a desert island, which three LilFox products would you bring?
AR: Dewy Bean Dream is the ultimate skin smoother. It clears clogged pores in four days—something even prescription retinoids can’t do without side effects. Flower Goo is a green, brightening stem cell serum that layers like silk and smells like powdered grass. And Bitter Orange Mist, our neroli hydrosol mist, contains active compounds in freshly distilled neroli blossoms. It’s the one estheticians and clients always reorder.
What are you working on next?
AR: So much. LilFox just celebrated its 10th anniversary and I’m developing new essence-serum concentrates, inspired by my most recent trip to Japan. Our signature facial massage is coming soon, too—designed to sculpt, firm, and move lymph with reverence and power. And yes, I’m gonging. Always.
