About Coveteur

Clothes. Closets. Culture. Community.

Coveteur is a globally-renowned multimedia brand leading the discourse around luxury fashion, beauty, and lifestyle.

Coveteur speaks to a diverse audience of style-obsessed readers and followers, offering them a glimpse behind the closed doors of their favorite designers, stylists, creatives, musicians and artists—how they live, dress, work, and dream. Known for its instantly-recognizable photography and vibrant visual aesthetic, Coveteur is proof that the elevated and aspirational can also be inviting and intimate.

Established in 2011 by Stephanie Mark, Jake Rosenberg, and Erin Kleinberg, Coveteur began as a passion project exploring the homes and closets of celebrities and street style stars. In 2025, Coveteur relaunched under Gallery Media Group—a part of VaynerX, a Gary Vaynerchuk holding company.

Today, Coveteur continues its insider access and strong visual identity, while expanding its editorial coverage to whipsmart dispatches on fashion, beauty and lifestyle, both on-site and social, from its team of seasoned writers, editors, and contributors. With community as a key pillar, Coveteur also shows up at key cultural moments, from Coachella to Art Basel, through intimate experiential events, such as Coveted Dinner Club.

Mission

Fashion is exclusionary; style is not. Our mission at Coveteur is to unearth the “personal” in personal style—whether it’s a video of your favorite celebrity sharing the story behind their most-treasured item of clothing, a vulnerable Q&A with an up-and-coming stylist on their career journey, or a sneak peek inside your favorite makeup artist’s medicine cabinet.

We create content for the culture shapers, the style obsessives, the dreamers. We aim to make fashion and beauty feel like an avenue for exploration and inspiration—not a roped-off industry only accessible to a select few. Our coverage elevates diverse voices and perspectives, never sounds staid or boring, and injects the authority and luxury feel of a print magazine with the lightning-fast speed of digital and social media.

Editorial Policy

We strive for all stories to be as accurate as possible. When reporting and researching articles, writers vet their sources for any competing interests and seek out studies provided by third-party sources. If there is a conflict of interest, we disclose it. Reporting fairly and accurately, without amplifying fear, is critical for our editors in earning and maintaining your trust. Read our editorial policy.

Commerce Policy

Our commerce team works to bring you the best products around, period. While we are gifted items to test, we review each one honestly, highlighting its cons as well as its pros to help you make a truly well-informed buying decision. We do not recommend products we don’t genuinely love and use ourselves, and all of our opinions are our own. Read our commerce policy.

Privacy Policy

This policy describes how we collect, use and share data that we obtain through your use of our Internet sites, applications, email and newsletter communications, and online services. Read our privacy policy.