beauty launches april 2020

The 41 Best Beauty Products That Launched in April

From brightening moisturizers to bubbling hair masks, your beauty routines will be in great shape for spring.

By: Hannah Baxter, Isabella Sarlija

It comes as a surprise to absolutely no one that skin care has become our main quarantine activity, followed closely by hair care and the occasional burst of inspiration for a full face beat. Thankfully, there is no shortage of shiny new products from April to test, and who cares if your vanity is already completely full? Treat yourself to one of our 41 favorite new launches this month, from new, clean bronzer formulas that sold out within hours, to a dermatologist-backed SPF powder, and of course, plenty of hydrating masks for your hair and skin. Check them out below.


CHANEL Les Beiges Sheer Healthy Glow Highlighting Fluid in Sunkissed, $48

This multi-use highlighter is light enough to mix into your foundation, act as an extra glowy primer, or swipe it over your cheekbones and under the brows for a perfectly dewy effect. It’s ideal for that minimalist inner glow we all want right now, and you can do it all with just a few taps of your fingers—no brush required.

Caudalie Vinoperfect Instant Brightening Moisturizer, $59

While vitamin C is the gold standard for eliminating dark spots, niacinamide is also a key ingredient for keeping your complexion bright and glowy. This new moisturizer is chock-full of it, plus natural pearlizers to give you a luminescent finish.

by Humankind Moisturizing Hand Sanitizer, $20

Obviously we’re all stocking up on hand sanitizer these days, but that doesn’t mean we have to experience cracked, dry hands all the time, either. This refillable aluminum bottle houses a 65-percent alcohol solution with added hyaluronic acid, so your skin stays hydrated throughout the day.

dpHUE ACV Dry Shampoo Powder, $23

Absorb your scalp’s excess oils with this cleansing dry shampoo, which has antimicrobial properties to keep it clean between washes. There’s also zero trace of that dreaded powdery residue.

MAC Fix+ Magic Radiance, $32

Need a boost of radiance in the middle of the day? Just spritz this mist for a dose of brightening vitamin C, hydrating hyaluronic acid, and invigorating essential oils. Skin feels nourished and refreshed, fast.

Indie Lee I-waken Resurfacing Mask, $48

Dull skin is an unfortunate byproduct of staying indoors for weeks at a time, which is why this brightening mask has a permanent spot on our bathroom shelves. Java plum, mango, and banana extracts douse the skin with vitamin C, while BHAs from wintergreen buff away dry, dead skin.

Fenty Beauty by Rihanna Cheeks Out Freestyle Cream Blush in Petal Poppin, $20

A cream blush is our secret weapon for gorgeous, flushed skin that never looks cakey or heavy, and leave it to Rihanna to make our new go-to formula for spring.

Paula’s Choice Probiotic Nutrient Moisturizer, $42

Your skin’s microbiome—the protective layer that controls your pH levels—can easily be thrown out of whack with harsh ingredients and formulas. This moisturizer works to strengthen the skin’s microbiome and decrease inflammation, so your skin is smooth and irritation is nowhere to be found.

Kosas The Sun Show Moisturizing Baked Bronzer, $34

The fact that this bronzer sold out of Sephora in less than a week tells you just how good it is at replicating a healthy summer glow. That it’s also a clean formula is just icing on the cake. Its talc-free formula brushes on with the ease of a powder before transforming into a creamy finish that looks just like your skin, but better.

Briogeo Don’t Despair, Repair! Strengthening Treatment Hair Oil, $30

If your hair is feeling damaged and lackluster these days, try incorporating this nourishing hair oil into your routine. Added ceramides reinforce the structure of your hair, while macadamia nut derivatives keep your hair feeling soft and smooth without using silicones.

Star Face Glow Star Refill, $18

Breakouts happen, this we know, but why worry about covering a pimple with concealer, especially right now, when you can just throw on this limited-edition, glow-in-the-dark hydrocolloid patch for your Zoom meeting? It’s way more fun, in our opinion.

Victoria Beckham Beauty Smokey Eye Brick in Silk, $54

Beckham’s always been known for her gorgeous eye looks, so it makes sense that she’s expanded her shadow range with this palette. It features gold, champagne, brown, and bronze to create a stunning, warm smokey eye.

Charlotte Tilbury Magic Serum Crystal Elixir, $80

Hopefully you’ve tried out Tilbury’s cult-favorite Magic Cream by now, so you know how perfectly bouncy and glowy your skin looks afterward. This new serum harnesses all of that skin-nourishing power in a concentrated serum so your skin is hydrated and the appearance of pores is minimized.

Westman Atelier Super Loaded Tinted Highlight Collection in Peau de Rosé, $75

Many a beauty editor swears by this highly pigmented shimmer, which you can use on your eyes, cheeks, or as a subtle highlight. Westman’s newest rosy shade is perfect for spring and looks stunning on any skin tone.

Ouai Detox Shampoo, $30

Using a clarifying shampoo is the easiest way to rid your hair and scalp of unwanted buildup from products, oil, and dirt. This formula uses color-safe apple cider vinegar to cleanse without stripping your hair of needed moisture. Use it every other week or as needed to keep your hair looking its best.

EM Cosmetics Flexibrow Clear Brow Gel, $20

We’re always looking for new brow gels to keep our girls looking fluffy and fabulous, and Michelle Phan delivers with this new clear formula. It has nourishing B5 and never looks flakey or clumpy over your favorite brow pencil.

Oribe Invisible Defense Universal Protection Spray, $44

Sun protection is not exclusively reserved for protecting our skin from harmful UV rays. This new spray shields hair from damaging heat tools, UV rays, and pollutants that can hide under the cuticles of our locks. This spray is also great at retaining moisture in hair and preventing color fading between visits to the salon.

Beautycounter Counter+ All Bright C Serum, $79

This new formula is a game changer because it contains not one, but two forms of potent vitamin C for some serious brightening power. It also helps to prevent new dark spots, thanks to the antioxidant power of turmeric and camu camu extracts. Use it in the morning to have bright, beautiful skin all day long.

Tower 28 Bronzino Illuminating Bronzer, $20

Another clean bronzer that sold out at Sephora almost immediately, this creamy, buildable bronzer looks just as pretty on your eyelids as it does creating a warm flush on your cheeks. Snag one before it sells out on the brand’s site, too.

Summer Fridays Lip Butter Balm, $22

If you’re upping your water intake and applying lip balm like a mad woman and are still experiencing dry lips, then we recommend incorporating this vegan lip mask into your routine. Plant-derived butters drench your skin with moisture and seal it in for all-day hydration.

Patrick Ta Major Brow Shaping Wax, $22

Ta’s first brow product might have sold out in the tinted shade (a warm, universal brown), but the clear is still available. Just wet the formula in the palette, and use the provided spoolie to sweep the product over the brow hairs until you achieve your desired shape.

ZO Skin Health Sunscreen + Powder Broad-Spectrum SPF 40, $65

Why shouldn’t powdering our complexions protect us from the sun, too? Although SPF in makeup does not replace sunscreen, it certainly does not hurt to have it, either. This powder is also packed with antioxidants, meaning that it will protect the skin against hydration-stealing free radicals.

R+Co Super Garden CBD Shampoo + Conditioner Set, $72

With 4/20 just having passed, we can’t help but think about all the great things that come from hemp. This shampoo and conditioner is packed with nourishing oils that are meant to induce a sense of calm while working hard to clean the hair. This duo is not stripping, however, causing the natural balance of your scalp to be maintained.

Ilia Beauty DayLite Highlighting Powder, $34

Radiant skin is just one travel-friendly compact away. We are convinced that the individuals behind Ilia are actually clean-beauty wizards. This pressed powder is talc-free and finely milled, meaning that you will have a consistent application every time. The glow itself is buildable, making it the perfect product for every day, or for every weekend.

Dr. Jart+ Every Sun Day Sun Fluid SPF 50+, $39

As we continue to work from home, our time is spent less outdoors and more in front of our computer screens. This means we don’t have to wear sunscreen, right? Wrong! Blue light radiation from our screens is extremely detrimental to our skin, and the only protection we have against that is sunscreen. This sun fluid does an amazing job at protecting while absorbing into the skin quickly enough for a lightweight feel.

Anastasia Beverly Hills Better Together Brow Kit, $24

There are a few makeup techniques that we have not quit since quarantine. Now that we have shown you that at-home brow care is achievable, we must note that at-home brow filling can be done, too. This kit has everything a person needs to amp up the appearance of their brows: The pencil is amazing for depositing color in any sparse areas, and the gel is great for keeping the brow hairs in place throughout the day.

Acqua di Parma Sakura Eau de Parfum, $275

Due to the current global crisis, most of us were unable to witness the awe-inspiring beauty that is sakura in full bloom or walk through air that has been permeated with its floral scent. This parfum does an exceptional job of capturing the essence of cherry blossoms while balancing its sweetness with notes of bergamot, pink pepper, and jasmine sambac. Oh, and it will look fabulous on your vanity, too.

Glow Recipe Watermelon Glow PHA + BHA Pore-tight Toner, $34

Our quest for a hydrating and pore-tightening toner has finally come to an end. With ingredients such as PHA and BHA, this product works to tighten pores by eliminating hard-to-remove buildup in the skin. Ingredients such as cactus water and hyaluronic acid capture moisture from the outside world and retain it close to your skin so that it stays hydrated for hours after application.

Hourglass Ambient Metallic Strobe Lighting Palette, $64

This cult-classic palette has made its way back for this summer. Using photoluminescent technology, which is the same technology used in glow-in-the-dark products, it works by capturing UV light. This means that not only does this shimmery palette make you glow on its own due to its velvety formula and beautiful color deposit, but it quite literally captures light and keeps it on your skin to, may we say, blind others. No worries, this won’t burn your skin with the absorption of UV light…but we still recommend wearing sunscreen underneath, because it’s a daily staple.

Eve Lom Moisture Lotion, $115

Looking for a deeply hydrating product, but worried about looking too slick? This product uses PrimalHyal UltraFiller, which penetrates deep into the layers of the skin to lock moisture for up to 12 hours. The finish is slightly more matte than other hydrating lotions, making it perfect for people with oilier skin.

Cocokind Pore Refining Concentrate, $14

Celery supersede complex is a combination of celery and flax that helps to reduce the appearance of pores and blur texture that may be present in the skin. The stainless-steel roller ball is antibacterial and does a great job at providing slight lymphatic drainage to the skin. This works great as a pore minimizer under makeup, while gradually reducing the size of pores over time.

Olay Body Kaolin Clay Purifying Body Mask , $8

Staying inside has caused many of us to develop acne and bumps in places we may have never experienced them before. Don’t sleep on Olay: They have created some of the best products in the game. This kaolin clay body mask is amazing for absorbing excess oil and grime from the skin, revealing a smooth-as-butter complexion underneath.

Frédéric Malle Portrait of a Lady Foam Bath, $155

With its minimalist and discreet packaging, this foam bath will be sure to spruce up any corner of your bathroom. If you’re like us and looking to dive into your bath every other day, this may be the investment for you. Perfumer Dominique Ropion creates a luxurious scent filled with notes of rose, patchouli, and sandalwood that will transport you to a sexy wine- and escargot-filled night in Paris within seconds.

PMD Beauty Clean Pro Gold, $249

Are we alone in investing in extravagant beauty tools at one o’clock in the morning? If yes, please lie and tell us that we are not. Whether the purchase of this new cleaning device is an impulse or not, you will be so glad you made the decision to go forth with getting your hands on this tool. Silicone is naturally antimicrobial, meaning that you won’t be adding any germs to your skin as you try to clean it. The gold plated facial massager, which, by the way, pulses 7,000 vibrations per minute, will help to sculpt and tighten the skin while reducing inflammation.

Farmacy Daily Greens Oil-Free Gel Moisturizer with Moringa and Papaya, $38

This moisturizing gel is the perfect remedy for our dehydrated pores. With moringa seed extract, it works to remove pollutants and other impurities in the skin, while papaya extract dissolves dead skin cells to reveal a radiant complexion. With four different types of hyaluronic acid inside, this moisturizer is sure to cause skin to appear more supple.

Covergirl Clean Fresh Prep + Set Water Mist, $10

You must know by now how much everyone at Coveteur loves face mists. This mist is amazing for priming the skin to the ideal state for makeup application and for ensuring moisture and glow throughout the day. For a fraction of the price of other products like this one, we can see this clean mist making its way into everyone’s skin-care collections.

Lashfood Lash + Brow Rx Kit, $69

As we shelter in place we're continuously on the hunt for products that will not just make us appear like better versions of ourselves, but that will actually work to create better versions of ourselves. This kit is great for filling in any sparse areas in the brows (thanks, tweezing) or growing lashes that need a little bit of love. The best part? They're completely clean, meaning you won’t be applying toxic ingredients in the search of a better you.

Davine’s A Single Shampoo, $35

This shampoo is Davine’s first 100-percent carbon-neutral shampoo, with a 98.2-percent biodegradable formula and 95-percent natural-origin ingredients, meaning you can rest assured that it won't cause much damage when it is washed down the drain. This clean shampoo works to soak up any excess oil in the hair while hydrating it deeply. Cheers to having a product that is good for us and for the environment, too.

Kevyn Aucoin Stripped Nude Skin Tint, $42

Let’s face it: Zoom meetings sometimes require a bit of makeup application. If you have been delving into your skin-care routine so hard that you’d simply prefer a bit of correction as opposed to a full-coverage foundation, this is the product for you. The coverage is buildable enough to camouflage any scars you may have, yet still lightweight enough to trick people into thinking that you woke up with the most perfect complexion they have ever seen.

Fresh Rose Deep Hydration Oil-Infused Serum, $59

This lightweight oil-infused serum will have you glowing within seconds. Over time, the hydrating aspects in this serum soften skin to reduce the appearance of fine lines and wrinkles. Plant-derived squalane ensures that water is delivered and retained in the skin, while rose works to soothe any inflammation in your complexion.

Ouidad Heavy Lifting Bubbling Scalp Mask, $35

Leave it to the hair-care geniuses at Ouidad to create a scalp-clarifying product that is nourishing, too. This scalp mask adjusts to the natural pH of your skin to gently extract excess grime without stripping. This promotes the appearance of fuller waves and curls while adding immense volume.

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