Everyone with curly or coily hair knows that taking care of them is a process. It’s not as simple as hopping in the shower, lathering away for 30 seconds, and then towel-drying. Moisture loss happens much more rapidly with textured hair, which means using products that don’t further strip it of hydration are very much a necessity. But before you explore the world of conditioners, masks, and styling oils or creams, your priority number one is to find a shampoo that leaves your hair feeling soft and nourished. Luckily, there are dozens of emerging brands that cater to that exact concern, and more established companies are sitting up and developing their own formulas to cater to the curly and coily crowd. Here are a few of our current favorites.
