Creatives can get a rep for being…sensitive. Emotionally, sure, but also for being in tune with what's going on around them: from a room’s color scheme to the energy of the people and things inside it. And if there's one sensory experience that can influence everything from your mood to the tone of your entire day, it’s fragrance.
After all, different occasions can call for different fragrances. The perfume you’d need to inspire confidence at a job interview might differ from what you’d wear on a butterflies-in-your-stomach first date. It’s no longer seen as something to save just for special occasions, but rather a crucial component of your day-to-day life. As journalist Marjon Carlos told us, “Smells provide vibes, right? That’s what they do.”
To prove our theory, we consulted with four of our favorite New York–based creatives. Discover how they use scent to express themselves in everything from their work in music, fashion, and more to the role it plays in their personal style.