beauty product launches april 2019

The 36 Best Beauty Products That Launched in April

Highlighter mist! Hair foam! Holographic face masks!

By: Hannah Baxter, Valeriya Chupinina

Spring is in full swing, folks, which means that the beauty industry is working overtime to provide us with all the newest innovations in skin, hair, and makeup. If you’re in the throes of overhauling your beauty routine, you’re in good company—we’ve had to make a *lot* of room on our bathroom shelves for our favorite April launches. From a celebrity makeup artist’s debut product line to a luxury CBD body oil, these are the 36 must-have products we’re buying this month.


Kiehl’s Calendula Serum-Infused Water Cream, $48

A practically weightless moisturizer infused with concentrated calendula serum, this new formulation from Kiehl’s promises to deliver intense hydration, soften fine lines, and improve skin texture and luminosity. Considering temperatures are already starting to heat up, this cream is going at the very front of our medicine cabinets.

Les Colognes de Louis Vuitton, $250

Louis Vuitton’s master perfumer, Jacques Cavalier Belletrud, created the Les Colognes collection to “embody the cool and effortless spirit of California.” It’s the brand’s first unisex fragrance line, and each of the three scents—Sun Song, Cactus Garden, and Afternoon Swim—are ideal for summer. We particularly love Afternoon Swim for its dreamy blend of bergamot, orange, and mandarin.

PUR Cosmetics 4-in-1 Love Your Selfie Longwear Foundation & Concealer, $36

There are a jaw-dropping 100 shades in PUR’S new line of foundation and concealers. Thanks to an innovative bottle design—which contains a doe-foot applicator for concealer and a pump for foundation—the product is the ideal two-in-one formula, providing medium to full coverage. And don’t be intimidated by the sheer volume of shade options—the brand has a helpful guide online for finding your place within the warm, neutral, and cool undertones.

REN Clean Screen Mattifying Face Sunscreen SPF 30, $36

REN is one of our all-time favorite clean beauty brands, which is why we were so anxious to try out this new mineral SPF. The added yellow passion fruit extract adds a boost of antioxidants, while rice starch absorbs excess oil, so you look glowy, never greasy. And remember—you still need sunscreen on cloudy days!

Mac Bling Thing Liquid Lip Top Coat, $22

All of Mac’s Get Blazed collection is a must for beauty lovers, but we’re particularly into this liquid lip top coat. Add a foil-like layer of sparkle to your pout with one swipe—it also lasts insanely long.

Christoph Robin Detangling Gelée with Sea Minerals, $39

We all know healthy hair starts with a healthy scalp, but few embody this sentiment as well as hair maestro Christophe Robin. His celebrated scalp detox ritual has added a new detangling gelée to follow his purifying scrub, which helps detangle without adding weight to the hair, fortifies the hair fiber with sea minerals, and it doubles as an additional scalp treatment.

Lancôme Le French Glow, $45

Bronzing season is upon us, so naturally we were chomping at the bit to get our hands on this new limited-edition palette from Lancôme. With four different shades in one generous-sized compact (all clad in adorable French blue-and-white stripes), this bronzer will be traveling everywhere with us this summer.

Pai Lightwork Rosehip Cleansing Oil, $56

If you subscribe to the Korean skin-care regimen, then you already know that double-cleansing is essential to adequately clean your skin. Even if 12 steps is too many for you, using an oil cleanser is one of our favorite ways to gently remove makeup, and Pai’s latest release might just be our favorite formula to date.

Kevyn Aucoin Glass Glow Face and Body Gloss, $32

Glass skin, but make it glowy! Kevyn Aucoin has heard our calls for more highlighting options and delivered his Glass Glow collection. The star is the Face and Body Gloss, a multipurpose gel that makes your complexion appear nearly transparent. You’ll never look more radiant than when you’re wearing this.

Living Proof Color Care Whipped Glaze, $29

Maintaining the vibrancy of your hair color between appointments is always a battle, but Living Proof’s new Color Care line is designed to make your whole routine easier. The Whipped Glaze is particularly intriguing, as it deposits temporary dye to counteract any fading or brassiness. And although it may seem like other purple products for blondes, the formulation actually contains cationic red and blue dyes to accommodate a variety of hair colors. So yes, brunettes and redheads, this will work for you, too.

Bite Beauty Outburst Longwear Lip Stain, $24

We’re all for a long-wearing lip stain that doesn’t dry out your lips in the process. The three new shades from Bite are seriously high-impact color, more of a lipstick than anything else, but the formula is delightfully creamy, and the satin finish is so, so pretty. We can attest that it will not budge.

DHC Super Collagen Supreme, $28

There’s nothing we love more than a hydrating serum, so when J-Beauty favorite DHC released their Super Collagen Supreme, we quickly added it to our daytime routine. It’s thinner than your typical serum formula, which helps it feel like it’s truly melting into your skin, and the patented Dipeptide-8 delivers a healthy boost of hydration. Plus, it contains antioxidants to help protect against free-radical damage.

Estée Lauder Double-Wear Matte Powder Foundation, $42

This powder foundation comes with a unique dual-sided applicator that allows you to easily control your desired amount of coverage. It also helps control oil (meaning you’ll avoid that late-night shine) and is so silky and weightless, you’ll feel like you’re barely wearing makeup at all. Plus, there are 41 shades.

Bumble and bumble Surf Styling Leave In, $29

You’ve probably already heard of Bumble and bumble’s infamous surf spray, but now there’s a deep-conditioning treatment that helps create a frizz-free and touchably soft waves, aka the ultimate beachy texture. It also protects your hair against UV damage, a must for spring and summer.

Patrick Ta Major Glow Highlighting Mist, $32

Celebrated makeup artist Patrick Ta is known for his effortless, dewy beauty looks, so naturally his debut product collection caused quite a stir. We’re partial to his game-changing highlighting mist, which gives your skin an otherworldly glow that you can easily build to mega-watt levels. The gold pearl is ideal for darker skin tones or lighter skin tones wanting a faux-tan effect.

Boscia Mermaid Fire and Ice Cryosea Peel-Off Mask, $39

Ever wanted that cooling effect of a sports gel, but made safe for your face? Say hello to your new favorite cryotherapy-inspired mask. Ingredients like menthol, red algae, and sea kelp cool your skin on contact while lifting and tightening before you peel it off. Plus, the mask itself is a dreamy holographic blue, thanks to traveling pigments in the formulation.

Dior Wild Earth 5 Couleurs Palette, $63

This eyeshadow palette is absolutely to die for. Just look at these colors! The earthy golden tones will dazzle on a variety of skin tones, and the luminous finish will perfectly complement your warm-weather glow. Snag it from Dior’s limited-edition Wild Earth collection while you still can.

Josh Rosebrook Hair Tools, $35

Leave it to Josh Rosebrook to design all-natural, biodegradable hair tools that are as effective as they are beautiful. The minimalist designs help to massage the scalp, stimulating the hair follicles without causing any undue damage. They’re also suitable for all hair types and textures, plus (wait for it) they are anti-static.

Giorgio Armani Si Fiori Eau de Parfum, $86

A silky, warm floral scent with top notes of green mandarin and black currant and a base of sensual vanilla and white musk, this complex new release from Armani is our go-to for spring. Better yet, the mailer is 100 percent recyclable and has Forest Stewardship Council (FSC) certification.

Tata Harper Hydrating Floral Mask, $95

A skin savior must-have, the newest mask from Tata Harper has 1,000 sizes of hyaluronic acid to moisturize dry skin and introduce never-before-seen hydration to your complexion. If skin is feeling uneven or dry through this ever-changing weather, a quick 15-20 minutes of this guy is all you need.

Playa 3-in-1 Day Mist, $24

For when your hair needs a little life, the all-new Playa 3-in-1 Mist is going to save you time all summer long. It has neroli water, aloe water, and sugar cane, so it’ll hydrate your ’do and give it so much vibrance that’ll you have an extra day to show it off.

Glow Recipe Pineapple-C Brightening Serum, $49

Out of all the things you can extract vitamin C from, pineapple has got to take the cake. Glow Recipe, a cult classic, released their newest product this month, and it’s just as good as everything else they make. Apply during your morning routine to reap incredible benefits such as even skin tone and less dryness and redness.

Dr. Hauschka Shower Cream, $12

A two-in-one process for getting your body moisturization out of the way is pretty ideal. Dr. Hauschka wanted their customer to do that messy step in the shower. Apply this cream to damp skin and then rinse. The quince seed extract, avocado oil, sunflower oil, and lemongrass essential oil will leave the body healthy and hydrated.

OUAI After Sun Body Soother, $25

Summer’s coming up, and most likely the majority of those in the sun will be soaking up all they can from that fresh source of vitamin D. OUAI knew that and, like the hyper-intelligent brand they are, decided to make sure that their customer feels refreshed and soothed afterwards. In walks their new After Sun Body Soother, a rosehip-oil-bearing, aloe-infused foam that calms the skin way down.

Lime Crime Unicorn Rose Gold Glitter Hair Star Mist, $16

With glitter hair spray becoming all the rage, Lime Crime took it one step further and added color! Just in time for summer, have a little fun with your hair color, and switch things up! Make sure to let it settle, and when you’re done, wash it out with ease.

Omorovicza Peachy Micellar Cleanser, $50

Who wouldn’t want to cleanse their face with a peach-and-patchouli scented micellar cleansing pad? Omorovicza’s newest cleanser leaves your skin makeup-free with zero clean-up! One swipe of each disc removes all grime, oil, and makeup while rose water flower soothes.

Sigma Beauty Eyeshadow Base Primer, $15

Adding three new colors to their already impressive range, Sigma Beauty’s eyeshadow base primers have eight-plus hours of wear, are crease- and fade-resistant, and have a built-in sharpener! Go all out with the creativity, and create an eye look that you can be sure will last all night.

Flesh Hot Sauce Lip Gloss, $18

Lip gloss is back and better than ever. Flesh’s new Hot Sauce Lip Gloss is everything you love about the trend but with something for everyone. No stickiness, tackiness, or strong scents, with a glassy sheen. Bonus points for this brand being vegan and cruelty-free, as well.

RéVive Vitalité Energizing Hydration Mist, $52-$125

Mists have been a hero product for years, but RéVive took it to the next level with their new Energizing Hydration Mist. Formulated with powerful antioxidants, algae extract, essential minerals, and their special bio-renewal protein, skin is left glowing from head to toe.

Lord Jones Royal Oil, $100

Lord Jones, a master in the CBD industry, has just launched their new multipurpose oil—equal parts tincture, topical, or beverage booster. They are purists, so their new CBD oil is free of flavorings, colorings, and additives. A thousand milligrams of full-spectrum CBD for just $100 is a steal too good not to pass up.

Cover FX Monochromatic Bronzer + Blush Duo, $38

The bronzer and blush duos that do it all! Dependent on your mood, get your matte or shimmery on with Cover FX’s first-ever color launch! You’ll end up with an airbrushed effect that leaves you supermodel-gorgeous. The duo is very buildable, as well! Use a little of both sides to take your look to the next level.

LAFCO Box of 3 Sea & Dune Bar Soap, $17

For Earth Day, LAFCO re-released their super-popular bar soap, this time completely free of palm oil, an ingredient that contributes heavily to global greenhouse gases. Enjoy it with ease knowing it’s now coconut-oil-based and free of parabens and sulfates.

EM Cosmetics Brow Pencil, $18

With the Instagram brow trend disappearing and a new, more natural brow look coming forth as more popular, thin pencils are a must-have in your makeup collection. This Em Cosmetics brow pencil allows for hairlike, precise strokes that look exactly like microblading, without the high price tag.

Farmacy Honey Grail Ultra-Hydrating Face Oil, $48

Lightweight face oil is an oily girl’s best friend. We want the glow without looking like we need blotting paper. Farmacy’s new Honey Grail Ultra-Hydrating Face Oil does just that. With buckwheat honey, sea buckthorn oil, and a *five*-flower oil blend, this oil works with your skin, not against it. Feel nurtured and smell good all at the same time.

Aesop Gentle Facial Cleansing Milk, $35

If your skin is sensitive, or you’re just a fan of particularly gentle products, this Aesop cleanser is ideal. We prefer to use it in the morning on dry skin and then remove with a warm washcloth. Your skin will never feel softer.

Smith & Cult Magnetic Metallic Nail Polish, $18

Your favorite nail polish is back with three new shades to ease you on into bright spring colors. A pretty pink, a midnight blue, and a fuchsia color are all the fun you need to take your dreary winter nails straight into a new season.

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