best new beauty products march 2018

The 32 Best New Beauty Products That Launched in March

Everything from a drugstore nail polish to Pat McGrath’s new liquid liner.

By: Katie Becker
Photography: Alec Kugler

Our favorite thing about the spring beauty product launches hitting the “New” section this month is mostly the pretty colors. Tom Ford’s new Extreme eye shadows dreamed up by Isamaya Ffrench, Jo Malone London’s dawn-colored bottles of wheat-inspired fragrances, Madeline Poole’s six outstanding (and matching!) nail shades from Sally Hansen, and a shot of neon orange on Drunk Elephant’s new eye cream. That said, everything also actually, you know, works, too. Below, the makeup, hair, skin care, and nail launches that caught our attention this month.


Miu Miu L’eau Rosée Eau de Toilette: This is my new favorite Miu Miu fragrance. It’s when a grown-up wants to feel a little more young and girly. The floral makes it young, but the musk keeps it classy.

Tatcha Luminous Dewy Skin Mask: You know that Tatcha face mist every makeup artist swears by to make a final look pretty and fresh-looking? Now that hydrating formula comes in a sheet mask. So smart!

Klorane Dry Shampoo with Oat Milk Natural Tint: The dry shampoo by this French hair-care brand is in every hairstylist’s kit. Now their nettle formula—their best formula for oily hair types—has a tinted version for brunettes.

La Prairie White Caviar Crème Extraordinaire: La Prairie has researched more than 50,000 ingredients to find the ones that actually brighten skin best and then put those in this jar. Hence the $695 price tag.

Philosophy Purity Made Simple Ultra-Light Moisturizer: Everyone was obsessed with Philosophy’s Purity cleanser back in high school. Finally, the beloved line has expanded and now includes a simple, straightforward moisturizer for those who like to keep it basic.

Ever Whiplash Speed Volumizing Mascara: The formula goes on in a light but pure black coat, so there’s lots of separation. It’s joining my rotation with Tom Ford and Diorshow.

CoverFx Power Play Foundation: You know how foundations can change color through the day as they’re exposed to oils, air, and light? The little tiny pigment powders in this formula are encapsulated with a protective layer so they always stay true. The coverage is medium.

Calvin Klein Eternity Air for Women: What’s a “sky of the sky accord,” you ask? We have no idea. But it makes this new launch for Calvin Klein feel bright, airy, and outdoorsy, as does the grapefruit, peony, and cedarwood also in the mix.

Starskin Pro Micro-Filler Mask Pack: OK guys, this is pretty crazy but smart. First you put on a serum that has tiny crystallized flecks of plumping hyaluronic acid that press or poke into the skin. Those dissolve right into the skin once you, second, layer the sheet mask on top.

Avene Mineral Light Mattifying Sunscreen Lotion SPF 50+: People are picky about sunscreen! This checks off a bunch of boxes: mineral and not chemical, water-resistant, high SPF, oil-free with a mattifying finish, and...it’s French!

Coola Organic Scalp & Hair Mist SPF 30: SPF for your hair really isn’t much of an essential. But for your scalp? Yes. Use the fine-tipped nozzle to really get in there.

Kjaer Weis Lip Gloss: The chicest natural makeup brand now has a lip gloss (lip gloss is back, by the way) in six shades ranging from nude to raspberry red.

Sisley Paris Instant Correct-Color Correcting Primer: The rose and lavender tints on these primers counteract sallowness in fair skin and yellow-toned complexions, respectively. Why are they $90? Because they also blur out everything and moisturize enough to make it a foolproof base.

Anastasia Beverly Hills Powder Bronzer: This makeup brand is considered one of the more influential in the world, with more than 16 million Instagram followers. This is their first-ever bronzer, so it’s a pretty big deal. It comes in six shades, has a nice matte finish with great color payoff, and blends well.

Make Up For Ever Ultra HD Soft Light: In four different really natural shades, this liquid highlighter looks like true sunlight glow—not the dreaded robot face.

Skin Regimen Cleansing Cream: That hair-care brand everyone loves, Davines, now makes natural-origin skin care, too! Let us suggest the cleanser, which comes in the chicest black aluminum tube (very Instagram-friendly), and it also helps remove pollution particles from the skin without harsh soaps.

Commodity Body Book Charcoal Bath Bar: OMG, this woodsy eucalyptus and sandalwood bar soap instantly makes me think of a hot guy. It went straight to my shower. (I’m sure it gets you clean, too.)

Beauty by PopSugar Be Cosmic Crystal Liquid Lip: No one knows the holographic trend better than the editors at PopSugar, who just designed a whole line of product. They’re always the first to tell us when yet another product has gone unicorn/rainbow/holographic/galactic. This lip gloss is already a best-seller for their new line, which just launched at Ulta.

Jo Malone London English Fields: Each of these five fragrances is meant to remind you of walking through various wheat and flower fields. Where else would you rather be? (That may also be why it’s selling out so quickly!)

Drunk Elephant C-Tango Multivitamin Eye Cream: Vitamin C is the holy grail for brightening your skin and, because it’s one of the most well-researched antioxidants, protecting you from future damage, too. I love that it’s now in a gentle eye cream that will help make me look more awake for real.

Sally Hansen Complete Salon Manicure Madeline Poole Collection: We love Madeline Poole’s style so. freaking. much. And all the colors she custom-made for her six-shade range with Sally Hansen are instant cool-girl material. I really love the Slime Scene yellowish green. The collection goes on sale online later this month.

Skyn Iceland Micellar Cleansing Water: I think this blue pump bottle would look so good next to Glossier Solution's pink pump bottle, but I digress. This gentle micellar water is pH-balanced and lifts away all the crud from skin using a cotton pad without requiring a rinse.

Laura Mercier Flawless Fusion Ultra Longwear Concealer: I consider this a hybrid of two cult favorites that every makeup artist loves: Laura Mercier Secret Camouflage concealer, and NARS Radiant Creamy Concealer. I’ve been wearing this new coverup every day since I got it two weeks ago. Plus, it comes in a healthy range of 12 shades.

Pat McGrath Precision Liquid Eyeliner: If you’re serious about liquid eyeliner, you will love the inky payoff, flexible-but-fine tip, and the fact it’s from Mother herself.

Dior Hydra Life Cooling Hydration Sorbet Eye Gel: The cornflower in the formula and cold, ceramic application tip will help cool and depuff tired eyes, and it also has a hint of illuminating powders in it, so there’s a slight fake-awake effect.

Penhaligon’s Empressa Eau de Parfum: I’ve had this on my desk since I got it two months ago, and considering how many deliveries come to the office, that’s saying a lot. I only have three fragrances I like enough to keep on my desk. This has rose, geranium, and pepper, with cocoa and woods in it, too. It’s earthy and fresh.

Tom Ford Shadow Extrême Eye Shadows: He’s always on top of things. Tom Ford tapped the incomparable rising makeup talent Isamaya Ffrench to design a line of 20 bold eyeshadows. We’ll take the shocking magenta with a metallic finish called Tfx3.

Smith & Cult Nail Lacquer in Forever Fades Fast: This brand (created by the former Hard Candy founder) always knows the big shade of the season. This spring, it’s a rose-y peach.

Padma Lakshmi x MAC Eye Shadow X4 in Desert Dusk: She’s beautiful, she’s traveled the world, and she knows how to make a stunning gold compact too, apparently. Padma Lakshmi’s new collection with MAC has a few items I’ll bring home just because I want to see them on my vanity. I also love the sky blue in this shadow quad.

Ouai Dry Texture Foam: It’s not mousse, it’s not texture spray—I think I’ll call this sex hair in a can.

Lancer Omega Hydrating Oil: Beauty junkies love Dr. Harold Lancer—the Beverly Hills derm who treats every celebrity you can possibly think of—and they love oils. Now you can get both.

Dolce & Gabbana Dolce Garden Eau de Parfum: This twist on the original is fresh and green, not in a sweet bouquet-in-a-vase kind of way, but in a crushed-greens-beneath-your-feet-with-a-citrus-tree-nearby kind of way.

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