Embarrassing fact: I never made it past precalculus in math. After graduating high school, I vowed never to take another math course, and I didn't. I hate math, but I love numbers and analytics—which is probably why I now work in digital media.
This morning, Instagram released the mother lode of analytics: their 2017 Year In Review, which looks at all the most mind-blowing data gathered from the app (like, eight of the ten most viewed videos of the year came from two soccer players) and helps us all see just how much of an influence the app plays in our everyday lives.
Check out the official Year In Review below.
Most-followed celebrities of 2017:
1. Selena Gomez (@selenagomez) – 130M+ Followers
2. Ariana Grande (@arianagrande) – 115M+ Followers
3. Cristiano Ronaldo (@cristiano) – 115M+ Followers
4. Beyoncé (@beyonce) – 108M+ Followers
5. Kim Kardashian West (@kimkardashian) – 104M+ Followers
6. Taylor Swift (@taylorswift) – 104M+ Followers
7. Kylie Jenner (@kyliejenner) – 99.5M+ Followers
8. Dwayne Johnson (@therock) – 96M+ Followers
9. Justin Bieber (@justinbieber) – 93.9M+ Followers
10. Kendall Jenner (@kendalljenner) – 84.8M+ Followers
Most-liked photos of 2017:
Most-liked celebrity videos of 2017:
3. Selena Gomez (@selenagomez)
4. Cristiano Ronaldo (@cristiano)
8. Leo Messi (@leomessi)
10. Cristiano Ronaldo (@cristiano)
Accounts with the Most-Viewed Instagram Stories of 2017
Methodology: Verified accounts with over 5 million followers who garnered the most views on Instagram Stories in 2017 (January 1 - present, global)
1. LeLe Pons (@lelepons)
2. Neymar Jr. (@neymarjr)
3. Olga Igorevna Buzov (@buzova86)
4. Kim Kardashian (@kimkardashian)
5. Amanda Cerny (@amandacerny)
6. Chiara Ferragni (@chiaraferragni)
7. Maluma (@maluma)
8. Anitta (@anitta)
9. Ariana Grande (@arianagrande)
10. Kourtney Kardashian (@kourtneykardash)
Top Hashtags of 2017:
1. #love
2. #fashion
3. #photooftheday
4. #photography
5. #art
6. #beautiful
7. #travel
8. #happy
9. #nature
10. #picoftheday
Most-Used Instagram Filters of 2017:
1. Clarendon
2. Gingham
3. Juno
4. Lark
5. Moon
2017’s Most-Used Instagram Stories Face Filters:
1. Puppy
2. Bunny
3. Koala
4. Genius
5. Love
Most-Instagrammed Cities of 2017:
Most-Instagrammed Locations of 2017:
Most-Followed Pets on Instagram in 2017:
1. Jiffpom (@jiffpom) – Pomeranian, US – 7M Followers
2. Nala (@nala_cat) – Cat, US – 3.5M Followers
3. Doug the Pug (@itsdougthepug) – Pug, US – 3M Followers
4. Shinjiro Ono (@marutaro) – Shiba Inu, JP – 2.6M Followers
5. Grumpy Cat (@realgrumpycat) – Cat, US – 2.4M Followers
Top photo: Courtesy of Instagram/@kimkardashian
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