inside standard dose cbd wellness

Inside NYC’s New CBD Destination

The only thing standard about Standard Dose is its name.

By: Bibi Deitz

You can’t toss a pebble in New York these days without hitting a bottle of CBD. But there’s a lot of misinformation out there, and it can be confusing and difficult to choose the right type of CBD for what ails you—or figure out what kind of CBD will enhance your mood, bring anxiety levels down to the ground floor, or help you fall asleep at night. That’s where Standard Dose comes in, a CBD wellness company that just opened the doors in NoMad to their first brick-and-mortar space.

The company’s founder, Anthony Saniger, designed the space, which is calming as soon as you cross the threshold, thanks to its muted colors, curvy angles, and soft millennial pink as far as the eye can see. It’s also oh-so Instagrammable, if you’re into that kind of thing (hello, terrazzo!), though that’s not really the point in these parts. Perhaps the most stunning design element in the whole three-story space is the faux skylight in the ground floor meditation room. Faced with the classic New York City light dilemma—how to create a feeling of brightness in a room with no windows—Saniger came across the CoeLux skylight, which imitates real sunlight. “I stumbled upon this technology that was done by an Italian physicist,” he tells us. “It looks just like the sun, and it alters people’s mood,” he says. And it’s a smart way to incorporate the outside world without being so literal: “Plant walls have been so overdone,” Saniger says.

To complement the chill interiors, Saniger developed a signature scent of “natural rose, patchouli, incense, and musk” for the space. Beyond the meditation room, Standard Dose offers a rooftop for outdoor yoga and meditation classes, workshops, and community events, as well as a soon-to-open lower level spa complete with clean beauty services and body treatments. Read on to ogle photos of the new space and hear Saniger’s thoughts on how to create the ultimate space of calm and relaxation.

“Although we launched with e-commerce, the vision has always been to create physical spaces that embody the Standard Dose world—more specifically, our commitment to CBD and plant-based wellness and education. We wanted to create a city oasis where people could truly relax and recharge, so the interior colors, materials, and fixtures were chosen to reflect that sensibility.”

Photo: Courtesy of Standard Dose

“Our beauty bar is where customers have free reign to really explore and experiment with different CBD-based oils, creams, and balms on their skin. CBD has shown to be highly effective for inflammatory skin ailments including eczema, acne, and psoriasis.”

Photo: Courtesy of Standard Dose

“Our meditation studio is a space where we want our visitors to feel a real release. We wanted to make sure that all of the visual elements of the studio were very clean, minimalistic, and peaceful.”

Photo: Courtesy of Standard Dose

“We sell over 100 different CBD- and plant-based products from over 30 trusted brands, many of which are at the forefront of the wellness movement. We work with our brand partners and a third-party testing lab to be sure we are offering only the best quality and safest products.”

Photo: Courtesy of Standard Dose

“Our tea bar serves seven different types of CBD-based teas to de-stress, regenerate, and energize.”

Photo: Courtesy of Standard Dose

“We encourage visitors to enjoy a cup of tea during their visit in order to promote relaxation and mindfulness and to help create a more immersive, holistic experience.”

Photo: Courtesy of Standard Dose

“Our Standard Dose educators do an exceptional job in helping customers find the right products that suit their individual needs, since CBD affects everyone very differently. With their guidance, we hope that our visitors can feel at ease when interacting with and exploring the product.”

Photo: Courtesy of Standard Dose

“The real focal point of the room is our CoeLux skylight, which digitally mimics daily light cycles so that, regardless of the weather, the space always feels energized by the sun’s rays. I was attracted to the skylight not only for its aesthetic value, but also because of its wellness properties, as it has proven to reduce stress and heighten one’s sense of comfort and well-being.”

Photo: Courtesy of Standard Dose

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