We were struggling to find the words to describe Kith’s newest shop when founder Ronnie Fieg walked in and spoke them for us. “Dude...this is insane,” he said. Simple, but accurate.
Located inside luxury Long Island retailer Hirshleifers, which houses everything from CHANEL and Fendi to Off-White and Fear of God, the shop opens to the public tomorrow, Friday, November 24. Earlier this week we got an early look at the space, bearing witness to Fieg’s reaction upon seeing it fully stocked with Kith merchandise for the first time (hence his use of the word “insane”).
“It’s not your traditional shop in shop,” Fieg told us. “That’s not what Hirshleifers does. They do it in a very elevated way, where they really bring in the DNA of the brand.” In the case of Kith, that means an exterior partially flecked with ceramic Air Jordan 7 casts, neon signage, and a Kith Treats cereal and ice cream bar.
Fieg was first introduced to Lori Hirshleifer and David Sills, the husband-and-wife team who run Hirshleifers along with Lori’s two sisters, by a mutual friend. A longstanding respect for each other’s brands laid the foreground for the collab.
“Even before we met and became friends, we’d always seen Kith as a transformative brand, and [Ronnie] is a transformative retailer,” Sills says, “so being able to partner with him and open this shop was super exciting. And this whole convergence of brands is remarkable—that Kith could be sitting next to CHANEL.”
Ahead, Fieg walks us through the new shop, talking the Kith x nonnative collab (dropping tomorrow), why Hirshleifers is a sentimental location, and his latest Kith Treats obsession.
