Exclusive: Every Piece from Kith’s Latest Collab with Coca-Cola
Kith founder Ronnie Fieg gave us *all* the details.
At this point, we’re convinced that there’s nothing Ronnie Fieg can’t do. Not only does his 7-year-old brand Kith release new products constantly (which, by the way, sell out in about three minutes flat), but he continues to break barriers and surprise us with one innovative collaboration after another. We’re convinced the guy doesn’t sleep (even though we did photograph him in his bed that one time)—even more so after making a trip to the Hamptons yesterday to get an exclusive first look at his second and most recent collaboration with none other than Coca-Cola.
To say that Ronnie went above and beyond this time around would be an understatement. Choosing not to do a pop-up for this collection, he instead took his team to East Hampton where they decked out an 8-bedroom mansion with the entire collection—oh, and a wide range of custom pieces created specifically for the home. Naturally, we started our tour in the closet and honestly, we couldn’t believe what we were seeing. We were surrounded by everything from a red women’s one-piece bathing suit, to a men’s two-piece hoodie-and-short set covered in cherries, to pool slides, to vintage denim Levi’s shorts with Kith x Coca-Cola patches. We immediately dove in and began playing in true Coveteur fashion, placing the premium, soft, and well-constructed pieces amongst branded Kith x Coca-Cola red solo cups, tennis balls, bean bags, and Ping Pong paddles. Everywhere we turned there were old-school classic glass Coke bottles lined up that read “Enjoy Kith.”
But the real standout part of the day was when we sat down to chat with Ronnie about his latest project. He spoke so passionately about this collection and about how it has sentimental value to him—the iconic Coca-Cola brand is one that he has loved his entire life, and there is no end to his appreciation for everything that the brand stands for and has done. Which is *exactly* why he poured his heart and soul into it, stepping behind the lens for the very first time to shoot his favorite rapper, Nas, in the collection—he even produced a short video (please note the comment “What can’t you do?”; real talk) to go along with it. We’re going to go ahead and state that this all-American collection (as Ronnie would say) is the best collaboration that Kith has ever put out.
Click through the below gallery to read about Tommy Hilfiger’s influence on this collection, what Nas has to do with it, and why Ronnie considers this Kith’s biggest accomplishment.