Mario Dedivanovic Is Testing Kim Kardashian’s New Beauty Line
What we know now that we are only one day away from the launch of KKW Beauty.
Wait, wasn’t Kanye coming out with a beauty line? Technically, isn’t Kylie Cosmetics the competition? Isn’t Donda? Are Kim’s products going to be a limited-release drop? Did Mario Dedivanovic have a hand in crafting them? We have so many questions! Thankfully, a lot of those questions have now been answered (with the exception of a potential Donda line) now that we’re only one short day away from launch.
Here's what we know so far:
Kim's line will focus on skin as to not overshadow or compete with lil sis Kylie's lip kits.
KKW's first product is a Crème Contour & Highlight Kit that will include both light and dark contour shades, as well as two highlighters; one matte, and one shimmer. The kit comes in four different shades (light, medium, dark and deep dark) and will retail for $48.
But wait, there’s more: while Kim has been teasing the kits, Mario Dedivanovic has been testing them live on Kim's Snapchat & IG Stories right now. We made it conveniently easy to find below.
What else do we know?
Drop date is: June 21st 2017 at 9 am PST
Sources are predicting that the 300,000 units that were produced of the kit will sell out in under five minutes, equalling $14.4 million (!!!) in sales.
— Kim Kardashian West (@KimKardashian) June 20, 2017