Last night Kendrick Lamar turned the Internet upside down with the release of his new song, “Humble”, and the video accompaniment. Directed by Dave Myers and The Little Homies, with a beat produced by Mike WiLL Made-It, there is no denying these facts: a) this is one of the greatest videos we’ve seen this year, and b) it's about to be everywhere (remember what happened with Drake's "More Life"). It’s clear that Lamar is trying to send a message to...well, we don't know exactly who, but assume everyone, with his chorus “Sit down. Be humble”, but it's the line, “I’m so fuckin’ sick and tired of the Photoshop, show me somethin’ natural like on afro on Richard Pryor. Show me somethin’ natural like ass with some stretch marks," that's making us want to stand up and scream "AMEN!"
Switching gears a little, can we talk about the styling in the video that was done by none other than Cov-alum, Dianne Garcia? The stylist has been working with Kendrick for years at this point, and back in November, she told us that, “we’ve been working together for so long now, it’s kind of intuitive. I understand what he likes, and also I’m from L.A. I understand certain things, why guys around here wear certain things, why certain shoe choices are a must, why they wear a certain type of pants, why they wear them a certain way. We have that mutual understanding.” That mutual understanding took Lamar and Garcia to the next level with “Humble” and we’re raising our glasses to both of them for doing such a wicked job.
So in case you’re wondering what we’re getting up to in the Coveteur office on this gloomy Friday: we’re blasting “Humble”, re-watching the video with any spare three minutes we can find, and bowing down to Kendrick Lamar for yet another job well done.