How the Coolest Girl in New York Does Fashion Week

It involves 3+ coffees and making set lists for the after parties. In collaboration with Gucci.

By: Noah Lehava
Styling: Emily Ramshaw
Photography: Jake Rosenberg

There are a few things we know to be true of fashion week (by this point, we’ve been through our fair share of seasons): the first is that the fashion is inevitably going to be on point (both outside the tents and on the runway); that green juices and stashed snacks are our only means of survival; and that getting eight hours of sleep is as illusive as not having a small breakdown after a month’s worth of shows. But by day four of the inaugural week (that’s NYFW, guys), it all just kind of becomes one big blur...until it's all over. At least for us, anyways.

On her morning routine during fashion week: “I wake up normally... Read More

On her morning routine during fashion week:

“I wake up normally at 6:30 or 7 every day. Then I meditate for 20 minutes. I make coffee. If I’m DJ-ing somewhere, I have to make a playlist in the morning—with more coffee. Just in the morning, I have about two or three cups. All this is done while I’m still in my robe. When I have to go out, I finally get dressed, but I try to stay in my robe as long as possible.”

But then we met Brianna Lance—designer, creative director, DJ and musician—who does away with all the conventional day-to-day of fashion week for her own thing and somehow just keeps it all together (all the while enjoying every moment of it—super refreshing, no?). Which, as we learned upon tailgating her during NYFW, happens to involve a closet full of Gucci (with a few personally selected vintage pieces peppered in, like, a particularly amazing faux fur), a few moments of meditation, copious cups of coffee, and calmly composing her set list for an after party later that night. Let’s just say, we now officially want to do every season according to Lance.

On what she’s doing during NYFW:
 “I’m DJ-ing a magazine party... Read More

On what she’s doing during NYFW:


“I’m DJ-ing a magazine party and then making music for a presentation.”

On how she decides what to wear:
 “I think a lot... Read More

On how she decides what to wear:


“I think a lot of [how you decide on what to wear] just depends on whether you feel like hiding, or how comfortable you want to be, which for me normally is very. If I’m playing a show or DJ-ing somewhere, I would like to look slightly dressier. Or, if I’m just going out to dinner, then I can be a little bit more low-key about it."

At Brianna Lance's NY Apartment... Read More

At Brianna Lance's NY Apartment

On the collection she currently loves: “I think Gucci’s collections are... Read More

On the collection she currently loves:

“I think Gucci’s collections are such hits right now because they sort of have the most beautiful vintage treasure-box feel to them. Everything is so special and every piece seems so beautiful, and at the same time there are also really good silhouettes in there for people to wear. It’s very feminine and still cool. It mixed in so well with what I own because most of it is vintage. I already own and wear vintage Gucci men’s loafers more than any other kind of shoe.”

On her morning routine during fashion week:

“I wake up normally at 6:30 or 7 every day. Then I meditate for 20 minutes. I make coffee. If I’m DJ-ing somewhere, I have to make a playlist in the morning—with more coffee. Just in the morning, I have about two or three cups. All this is done while I’m still in my robe. When I have to go out, I finally get dressed, but I try to stay in my robe as long as possible.”

 

On what she’s doing during NYFW:


“I’m DJ-ing a magazine party and then making music for a presentation.”

 

On her signature makeup look:

“I wear the same makeup every day. I just wear a black cat-eye, a little pink cheek and then a lip stain. It’s the same every day—I never change it. They stopped making the lip stain I love. It was a weird drugstore one—it was literally a marker you can put on your face, so you would get the perfect line. It was amazing!”

 

On doing some sartorial pre-planning: “I normally choose my outfit the... Read More

On doing some sartorial pre-planning:

“I normally choose my outfit the night before, so I lay out all my clothes—I am a big fan of that. I just have to do it because I don’t think straight in the morning, I think better at night.”

On doing some sartorial pre-planning:

“I normally choose my outfit the night before, so I lay out all my clothes—I am a big fan of that. I just have to do it because I don’t think straight in the morning, I think better at night.”

 

On choosing clothing with intention:

"I can't really wear disposable clothes - everything has to feel special and like there is a story behind it. Whether it's jeans with paint stains or the most beautiful dress, like all of those Gucci dresses, it has to feel special and like there is some soul to it."

 

On her ultimate vice: “I love caffeine. Coffee just punctuates every... Read More

On her ultimate vice:

“I love caffeine. Coffee just punctuates every part of my day. So, I have places all over town. There is Grumpy’s is in Chelsea, Blue Bird at 1st and 1st—and that’s really good. Honestly, Wafles & Dinges has really good coffee and it’s the closest one to me. And there’s Ninth Street Espresso by the park. Oh, and Dudley’s—they have flat whites there.”

On her personal style: "I feel like I just dress like... Read More

On her personal style:

"I feel like I just dress like myself. I like a lot of glamour mixed with a lot of simple. A lot of times I dress like a little boy wearing his mom's coat, or someone who fell into a dress up box."

On what’s always in her purse: “Wallet, probably a lip stain,... Read More

On what’s always in her purse:

“Wallet, probably a lip stain, Rosebud lip salve, cellphone, ear buds, and then normally an iPad and a little notepad. Sometimes, I bring a change of shoes. A lot of the times it’s based on weather.”

On choosing clothing with intention: "I can't really wear disposable clothes... Read More

On choosing clothing with intention:

"I can't really wear disposable clothes - everything has to feel special and like there is a story behind it. Whether it's jeans with paint stains or the most beautiful dress, like all of those Gucci dresses, it has to feel special and like there is some soul to it."

On her personal style:

"I feel like I just dress like myself. I like a lot of glamour mixed with a lot of simple. A lot of times I dress like a little boy wearing his mom's coat, or someone who fell into a dress up box."

 

On the collection she currently loves:

“I think Gucci’s collections are such hits right now because they sort of have the most beautiful vintage treasure-box feel to them. Everything is so special and every piece seems so beautiful, and at the same time there are also really good silhouettes in there for people to wear. It’s very feminine and still cool. It mixed in so well with what I own because most of it is vintage. I already own and wear vintage Gucci men’s loafers more than any other kind of shoe.”

 

On her signature makeup look: “I wear the same makeup every... Read More

On her signature makeup look:

“I wear the same makeup every day. I just wear a black cat-eye, a little pink cheek and then a lip stain. It’s the same every day—I never change it. They stopped making the lip stain I love. It was a weird drugstore one—it was literally a marker you can put on your face, so you would get the perfect line. It was amazing!”

On where she finds her inspiration: "Really any and everywhere. If... Read More

On where she finds her inspiration:

"Really any and everywhere. If you remain present and keep your eyes open, you can have this gigantic bank of inspiration. And then, when you have to sit and focus, you pull from your bank."

On what’s always in her purse:

“Wallet, probably a lip stain, Rosebud lip salve, cellphone, ear buds, and then normally an iPad and a little notepad. Sometimes, I bring a change of shoes. A lot of the times it’s based on weather.”

 

On where she finds her inspiration:

"Really any and everywhere. If you remain present and keep your eyes open, you can have this gigantic bank of inspiration. And then, when you have to sit and focus, you pull from your bank."

 

On her creative process:

"I think creative people are creative people, and ultimately you make things for the same reason: to show people your dream. That said, designing is more fun and sort of based on the emotion of beauty. What is the most beautiful version of something? Joy is always involved. Music for me is based on giving your emotions over to the universe and sort of healing. The only similarity between the two is I spend a lot of time just doing input, whether it is looking at clothes, looking at art, listening to music, watching films or traveling. I spend anywhere from a week to a month exclusively on input (research) for each project, after that you can just sit and have a faucet run with the way your brain personally has twisted its input.

[The process] is different every time. I will have the song demoed before—I demo everything in my bedroom. So we’ll have it all prerecorded and we’ll go in with the track and take out whatever we want to take out and put it back in. So we sit and listen to it a few times in that little sound booth room. Then we go out and start recording, whether it’s the keyboard or drum sounds or guitar, vocals and all that sort of stuff.”

 

On her AM beauty regime: “I wash my face with Cetaphil... Read More

On her AM beauty regime:
“I wash my face with Cetaphil every morning and then I put little frozen teabags on my eyes. So, I soak the teabags in water, freeze them, then I put those on my eyes. You have to [put them in the freezer] in the morning because the tea bags dry out if you leave them in the freezer overnight. Usually it’s green tea or peppermint tea. And then I just moisturizer and put on makeup.”

On her favorite era: "Now. There's a lot of romance in... Read More

On her favorite era:

"Now. There's a lot of romance in the past because you can erase the bad sides and look back with rose colored glasses, but my favorite thing in the world is that if you have a question about anything is that you can instantly research it right then and there. We are empowered by knowledge and to me that's a huge gift."

On how her creative process has evolved: "I think the longer... Read More

On how her creative process has evolved:

"I think the longer I do what I do, the more confident I am in my view point. I don't second guess myself the way that I used to because I realize more why I do it. If you do something for love then you can let your ego go."

On how her creative process has evolved:

"I think the longer I do what I do, the more confident I am in my view point. I don't second guess myself the way that I used to because I realize more why I do it. If you do something for love then you can let your ego go."

 

On her first fashion memory:

"I think for most people it's their mom. My mother saved a lot of beautiful things she used to wear in the '70s: silver bangles, leopard sarong, rust colored silk dresses, a brown rabbit fur coat—it was like seeing a unicorn."

 

On her best vintage find:

"I have so many good vintage finds. I can't choose just one, but I'll give you the best story. I bought this amazing bright red fox coat with red and white stripes in LA on the way to Mexico with a couple of girl friends.  So, before going home to live with me, the coat had a little adventure. We took photos with it riding horses in bikinis on the beach. We would all put it on at night and wander around with it and a bathing suit, or nothing, so essentially it always reminds me of that trip."

 

On what she’s doing during NYFW:
 “I’m DJ-ing a magazine party... Read More

On what she’s doing during NYFW:


“I’m DJ-ing a magazine party and then making music for a presentation.”

On her favorite era:

"Now. There's a lot of romance in the past because you can erase the bad sides and look back with rose colored glasses, but my favorite thing in the world is that if you have a question about anything is that you can instantly research it right then and there. We are empowered by knowledge and to me that's a huge gift."

 

On her creative process: "I think creative people are creative people,... Read More

On her creative process:

"I think creative people are creative people, and ultimately you make things for the same reason: to show people your dream. That said, designing is more fun and sort of based on the emotion of beauty. What is the most beautiful version of something? Joy is always involved. Music for me is based on giving your emotions over to the universe and sort of healing. The only similarity between the two is I spend a lot of time just doing input, whether it is looking at clothes, looking at art, listening to music, watching films or traveling. I spend anywhere from a week to a month exclusively on input (research) for each project, after that you can just sit and have a faucet run with the way your brain personally has twisted its input.

[The process] is different every time. I will have the song demoed before—I demo everything in my bedroom. So we’ll have it all prerecorded and we’ll go in with the track and take out whatever we want to take out and put it back in. So we sit and listen to it a few times in that little sound booth room. Then we go out and start recording, whether it’s the keyboard or drum sounds or guitar, vocals and all that sort of stuff.”

Brianna Lance at Electric Lady... Read More

Brianna Lance at Electric Lady

On what she does before DJ’ing a party:

“This isn’t going to sound great but I take naps [laughs]. I burn Palo Santo and then take a nap. Then I have a cup of coffee, or I take a bath or something if I have to go out. I like to try to relax before I go out, so it’s not just a full on day-day-day-day. It feels like you’re restarting."

 

On how she dresses for an event: 


“I like colour a lot. I try to wear a lot of colour and big, crazy coats and stuff like that. This collection is perfect.” 

 

On what she does before DJ’ing a party: “This isn’t going... Read More

On what she does before DJ’ing a party:

“This isn’t going to sound great but I take naps [laughs]. I burn Palo Santo and then take a nap. Then I have a cup of coffee, or I take a bath or something if I have to go out. I like to try to relax before I go out, so it’s not just a full on day-day-day-day. It feels like you’re restarting."

On how she dresses for an event: 
 “I like colour... Read More

On how she dresses for an event: 


“I like colour a lot. I try to wear a lot of colour and big, crazy coats and stuff like that. This collection is perfect.”

On coming up with the perfect DJ playlist: “Normally when you... Read More

On coming up with the perfect DJ playlist:

“Normally when you have to make a playlist for a show, someone sends you all of their looks and their mood board. For example, right now I’m doing one that is clearly Western inspired, so now I have to go and research. My starting point was Nancy Sinatra and Lee Hazel and then I break it down from there. I find obscure versions of it or find songs that sit with it well. It takes hours and hours. DJ-ing is the same. You sort of have to see what environment you’re going into.”

On coming up with the perfect DJ playlist:

“Normally when you have to make a playlist for a show, someone sends you all of their looks and their mood board. For example, right now I’m doing one that is clearly Western inspired, so now I have to go and research. My starting point was Nancy Sinatra and Lee Hazel and then I break it down from there. I find obscure versions of it or find songs that sit with it well. It takes hours and hours. DJ-ing is the same. You sort of have to see what environment you’re going into.”

 

On keeping good company during a set:

“You always want someone up there because it gets really boring. There’s always three minutes of space that you’re consistently trying to fill. Ideally there’s someone up there with you to keep you company.”

 

On keeping good company during a set: “You always want someone... Read More

On keeping good company during a set:

“You always want someone up there because it gets really boring. There’s always three minutes of space that you’re consistently trying to fill. Ideally there’s someone up there with you to keep you company.”

On how she decides what to wear: “I think a lot... Read More

On how she decides what to wear:
“I think a lot of [how you decide on what to wear] just depends on whether you feel like hiding, or how comfortable you want to be, which for me normally is very. If I’m playing a show or DJ-ing somewhere, I would like to look slightly dressier. Or, if I’m just going out to dinner, then I can be a little bit more low-key about it.

On how she gets around: “Uber….or walk.”... Read More

On how she gets around:

“Uber….or walk.”

Brianna Lance... Read More

Brianna Lance

On how she gets around:

“Uber….or walk.”

 

On her ultimate vice:

“I love caffeine. Coffee just punctuates every part of my day. So, I have places all over town. There is Grumpy’s is in Chelsea, Blue Bird at 1st and 1st—and that’s really good. Honestly, Wafles & Dinges has really good coffee and it’s the closest one to me. And there’s Ninth Street Espresso by the park. Oh, and Dudley’s—they have flat whites there.”

 

On recording her album at Electric Lady Studio: "One of my... Read More

On recording her album at Electric Lady Studio:

"One of my dear friends, Lee Foster, is an owner and general manager there and he has created a place that feels like home, but way better. It has a huge and amazing music history and so many incredible people have made music there, but ultimately I like it there because it feels like being with family and being home. I definitely find magic there."

On rehearsing for a show: “My friend has a studio in... Read More

On rehearsing for a show:
“My friend has a studio in Brooklyn and we always rehearse at his studio. It’s the same vibe except it’s in Brooklyn. So, we rehearse there and play the song through and through and through for about three hours or so.”

On what she’s listening to right now: “My favorite thing to... Read More

On what she’s listening to right now:

“My favorite thing to listen to is Miriam Makeba. She is a South African singer. She made a record with Harry Belafonte. It’s incredible! That’s what I keep listening to over and over again.”

Brianna Lance at Electric Lady Studio... Read More

Brianna Lance at Electric Lady Studio

Brianna at Electric Lady Studio... Read More

Brianna at Electric Lady Studio

On recording her album at Electric Lady Studio:

"One of my dear friends, Lee Foster, is an owner and general manager there and he has created a place that feels like home, but way better. It has a huge and amazing music history and so many incredible people have made music there, but ultimately I like it there because it feels like being with family and being home. I definitely find magic there."

 

On what she’s listening to right now:

“My favorite thing to listen to is Miriam Makeba. She is a South African singer. She made a record with Harry Belafonte. It’s incredible! That’s what I keep listening to over and over again.”

 

“Getting Real”

We’re taking an honest look at love, life, and all the things that come with being an adult.

LEARN MORE
×