It might feel hyperbolic to say that I've tried every beauty product at Sephora, but I'm certainly not far off. In my past life before Coveteur, I was a beauty director. That meant that for over a decade, one of my main jobs was to test, research and vet every new beauty launch, so I could recommend the best ones to our readers. So, when Sephora's Black Friday and Cyber Week sale rolls around, I say with utmost confidence: you should listen to what I tell you to buy.
Scrolling through Sephora's website felt like reuniting with an old, lost friend. I was reminded of products that I once used and loved, intrigued by some newcomers from brands that I trust, and spotted many of the products I still use everyday on major sale.
Because I'm generous, I've put together my guide of the best beauty deals to shop during Sephora's BFCM sale, full of skin, hair and makeup products that I wholeheartedly recommend. You're welcome.
Farmacy Mini Green Clean Makeup Removing Cleansing Balm
I have high demands for a cleansing balm, and this one from Farmacy fulfills all of them. It melts off makeup in one go, doesn't leave a greasy film behind, and leaves my skin feeling soft and clean.
GXVE BY GWEN STEFANI Pout to Get Real Clean Overlining Lip Liner
File this under: niche products that are randomly incredible. However much you care (or don't care) about Gwen Stefani, know this: she makes the world's best lip liner. Nobody knows about this product except me, it seems, and right now, it's 50% off during the Cyber Week sale. I love everything about it, from the twist-up format to the perfect waxiness to the angled tip, perfect for sculpting. There are other more popular lip liners, but I stockpile this one.
Kiehl's Better Screen UV Serum SPF 50+ Facial Sunscreen with Collagen Peptide
I was so blown away when I first tried this sunscreen from Kiehl's. It's light, water and sinks in instantly, leaving no residue or oily shine behind. It's 50% off during Cyber Week, so truly what are you waiting for?
GrandeLash - MD Lash Enhancing Serum
I have tried many lash serums (including much pricier ones) and this one from GrandeLash still works the best. My lashes are naturally thin, and this one grows them longer, thicker, and healthier. Trust me, it works.
Dyson Limited Edition Airwrap ID Multi-styler
I fear the Dyson Airwrap hype is real. It took me a few tries to get the hang of it, but now I can't live without it (and my bleached strands are grateful). I recently gifted one to my mom, and her hair has never looked better. The Airwrap rarely goes on sale, so snatch this set up this week. It's an investment that is well worth it.
SIMIHAZE BEAUTY Velvet Blur Matte Lipstick Balm
The packaging itself is a work of art, but the matte, blurring lipstick inside is what steals the show. Half lipstick, half matte balm, it goes on shockingly smooth and leaves your lips feeling hydrated, not dried out. The shade Windburn is the perfect your-lips-but-better shade.
I hate to tell you this but it's true: NuFace really works. Yes, you'll see longer-term results if you use your NuFace everyday, but even just reaching for it before a big event will reveal a noticeable lift and snatch. The mini works just as well as the full size, in my opinion, and is much easier to take for traveling.
Moon Juice Mini Dew Hydrating Electrolyte Supplement with Ionic Trace Minerals
One small scoop of this electrolyte mix from Moon Juice makes every cup of water feel like a treat. Plus, it's filled with trace minerals to boost brain function (though I just like the way it tastes, and for someone who's constantly trying to up her water intake, that's everything).
Augustinus Bader The Rich Cream
I'm sorry to inform you that Augustinus Bader's The Rich Cream really, truly works. You'll get over the sticker shock once you start seeing how much glowier, plumper and firmer your skin looks after just one week of using this.
Ellis Brooklyn Après Eau de Parfum
I wait all year at the first sign of winter to immediately start spritzing myself with this perfume. It is, in short, the perfect winter scent. Made with notes of juniper berry, bourbon and cedarwood, it's crisp like fresh snow, but also deliciously cozy.
