Is Merit's Clean Volume Mascara What Our Lashes Have Been Waiting For?

There are so many mascaras on the market, and you've likely already established a favorite; the one that holds a seemingly permanent role in your routine. I, personally, had sort of given up on mascara. I found that nothing was a suitable opponent to my pesky, stubborn, and combative eyelashes and that the result was always a bit too heavy. Am I picky? Absolutely, but I also just want the best for my face (eyelashes included), as we all should.

On June 25th, Merit released a mascara that encourages you to expand your horizons and raise your standards for your lashes. As of last month, the beauty brand known for minimalism offers a mascara perfect for the minimalist (if that's your approach to makeup)—and also for if it's not. With a one-of-a-kind tiny and shockingly precise brush, this mascara offers buildability that's suitable for clean girls, messy girls, minimalists, maximalists, and everyone in between.

Ahead, my honest review of Merit's new Clean Volume Mascara. And, to cut to the chase: go ahead and make the purchase now. Your lashes will thank you!

Picture this: a volumizing mascara that doesn't weigh down your lashes and doesn't result in a completely unnatural look. A mascara that genuinely provides lift with a smaller-than-average and ultra-precise brush. If you were of the mindset that you had to accept clumps, weight, and excess in the name of lash volume, you're not alone. Thankfully for all of us, Merit's Clean Volume Mascara serves as a reimagination of the category—and has caused us to rethink and raise our mascara standards. The brand's Japanese-made tubing formula utilizes film-forming polymers in lieu of traditional waxes. This formula creates a lightness, while also ensuring the mascara's ability to maintain a curl and stay put despite elements. With this formulation, multiple team Coveteur members are opting for this mascara day after day.

Before I get into my results, allow me to take a moment to talk about myself and my eyelash woes. Not to throw in a humble brag, but my long and thick eyelashes have come with some drawbacks. They are pretty resistant to eyelash curlers—stubborn, like my earth sign self, and committed to remaining just the way that they are. When I got a keratin lash lift many months ago, I came out looking like I was wearing eyelash extensions—which there is nothing wrong with, but sometimes I crave a more natural look. While a lot of my go-to mascaras provide me with full, billowy lashes, I'm not always down to commit to the full-throttle dramatic look. Enter Merit's Clean Volume Mascara, a new everyday staple in my routine.

Its one-of-a-kind petite and precise brush paired with its multi-beneficial Japanese-made tubing formula should make this a no-brainer purchase for anyone who likes makeup—and, arguably, for those who are just starting to establish their routine. Whether you're looking for a subtle finish or dramatic flair, this product is foolproof. At $28, this mascara falls in line with offerings from brands like REFY, Tarte, and Marc Jacobs Beauty, while pricing is a bit lower than more luxury brands.

Last month, Merit launched their Clean Volume Mascara, and it has quickly become my go-to. Standout elements include the one-of-a-kind petite brush that allows you to precisely coat each lash and the Japanese-made tubing formula, which makes the product smooth, lightweight, and water-resistant. On the market for $28 and with rave reviews, this should be a no-brainer purchase for beauty gurus and makeup newbies alike.