Keeping Tabs: Prisca Franchetti, Founder Of PRISCAVera
In her tabs: Early motherhood, red eyeliner, and a whole lot of vintage.

In Keeping Tabs, the world's most stylish people share their search history and current open tabs—what they're searching, saving, reading, and buying for your reading (and shopping) pleasure.
As a native of Rome, Prisca Franchetti has her finger on the pulse of Italian-girl style and the pristinely crafted pieces that come along with it,. She's also figured out how to balance that with the edge of her current home, New York City. But what does Franchetti do when she's not designing the hottest micro shorts and halter tops for her namesake label PRISCAVera? As a new mother, her new year's resolutions haven't exactly gone as planned—but that isn't to say that motherhood hasn't unlocked a new level of unexpected creative inspiration. Her designs are all about comfort, confidence, and empowerment, designed specifically for women who like to have fun and possess the ability to laugh at themselves.
If you’ve ever wanted to peek into the shopping cart of the designer making clothes that strike the perfect balance between functional and fashion forward, this is your opportunity. Ahead, everything consuming Franchetti’s time between creative bursts and intimate early motherhood moments.
What's Entertaining You?

Prisca Franchetti
"My resolution for last year was to read a new book every two weeks, and to read less fiction and more biographies, but then I had a baby… I guess I had no idea how unrealistic of a resolution it was. So, what i am reading now is a long list of baby books in Italian and English. The stories and illustrations have been incredibly inspiring for my work. Who knew!? Some of these books are so cool! Also, travel, whenever I can and as soon as possible.
What's In Your Cart?

Prisca Franchetti
Macbook Air: "A new Macbook Air! I can’t believe how old my laptop is.."
Plane tickets to Iceland
Camisole tops: "While searching for yet another Oscalito Wool/silk spaghetti straps cami top, I couldn’t find the one from the .us website. I get my stash of Cami tops when I go back to Rome from Schostal, a small boutique of pajamas, lingerie, and socks in Via Fontanelle Borghese that has been around since 1870. While looking for mine, I found this other one that ended up in my cart. This one is also amazing!"
Humping Dog USB: "My favorite USB humping dog broke, so I need a new one."
Aora Makeup Admírame Red Eyeliner: "Red eyeliner is often the only makeup that I wear and this one is the perfect shade for me."
What Are You Saving?

Prisca Franchetti
"Illustrations of British Hawks And Their Larvae" by Theopilus Johnson: "This insanely cool book. I keep it saved hoping to find another copy that is not so pricey."
PRISCAVera Black Brown Low Rise Frayed Jeans: "My favorite PRISCAVera jeans in my size! I got them in black/brown color one size up when I was pregnant, and I saved these waiting patiently for the size restock. They are my favorite and I wear them every day… with a belt for now."
Cable protectors: "Everyone is constantly stealing my cables, or maybe I just leave them places...? Since I started accessorizing my cables, I never lose them anymore. I just found out they are 'cable protectors,' so apparently, they have a purpose too!"
Kindred Black Botanical Oils: "These beautifully crafted bottles of delicious botanical oils from Kindred Black. I often think about how precious and one of a kind everyday objects used to be and I hate a medicine cabinet full of plastic half empty bottles. These are all hand blown and sealed with wax and cork and the oils are free of any synthetic preservatives or chemicals. I have this one, the scent is incredible."
What Are You Browsing?

Prisca Franchetti
1st Dibs: "I’m a bit of a 1st dibs browsing addict, I have “dream” folders of iconic pieces I wish I could collect if I had zero budget restraints. Definitely a rabbit hole. Mostly objects, fashion and furniture … here’s my latest 10 saves.
- Gio Ponti Ceramic Cigarette Box
- Pair Of Jungle Curtains
- 1990s Issey Miyake Mesh Dress
- 1997 Vivienne Westwood Leather Corseted Pants
- Antique Italian Apothecary Lidded Glass Jar
- Gio Ponti Singer & Sons Rosewood Chest Of Drawers
- Silver Plate Bambi Roe Deer Fawn Letter Opener
- 1988 Vivienne Westwood Harris-Tweed "Time Machine" Skirt
- Fabric Remnant Lampas
- 1980s Italian Murano Glass Bedside Lamps
- 1994 John Galliano Silk Jacket"




