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Tour the SoHo Fine Jewelry HQ that Doubles as Damien Hirst’s Office

Santa Monica-based Hoorsenbuhs just made a power move in NYC.

Interiors
Tour the SoHo Fine Jewelry HQ that Doubles as Damien Hirst’s Office
Alec Kugler

Up until meeting Robert Keith and Kether Parker, the creative director and his partner slash brand ambassador, respectively, our mental image of the jewelry line Hoorsenbuhs was somewhat staid and formal. In our mind’s eye, it was an old-school luxury brand that was more classic than anything. Boy were we wrong!

What we found were the two friendliest self-described “L.A. guys” there ever were, who welcomed us to their newly opened Soho shop with a hug and a big, grill-decked grin. The pair gives off a best-buddy vibe that sucks you in and makes you want to buy in to the special brand of relaxed opulence they’re offering. And it would seem we arent the only ones who feel this way—fans of the brand include Rihanna, the Olsens, Kanye, and Jay Z. They also share their space with none other than their pal Damien Hirst. While we were shooting, massive works of art were being delivered and brought downstairs.

The space itself is also pretty close to a work of art. Every single piece was designed by Keith (down to the bolts) and reflects elements from the brand’s lexicon. That gigantic chain hanging from the ceiling, through the display case? It reflects their signature chain link. The chairs? Those are slightly reimagined versions of their classic Phantom rings.

To get to the point, there was more than enough to take in, which is why we photographed every. single. detail. of the brand’s space. Click through below to read about how it all started, and just how they came to meet Damien Hirst.

 


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“When I first started learning the trade, I had made one ring out of clay, and I took it to a caster and I said, ‘Can you make this into a ring?’ She said, 'What is that?' And I said it was clay, and she said, 'Well, it's got to be out of wax,' and I said, 'Oh,' and she said, 'Do you want to learn?' and I said, ‘Yes.’ Then I tortured myself trying to figure it out and in the end I was able to create this one ring. The next day I was standing at a coffee shop and this woman tapped me and said, 'That's a beautiful ring—is it vintage?' and I said, ‘No I made it,’ and she asked me to make her one. I grabbed the paper off a straw, put it around her finger, snapped it off, and that was her ring size. Put her number on it, called her up and said, I made your ring. After that first one, I went home and literally it was like Sylvester Stallone... I heard, when he wrote Rocky, he was able to just [snaps fingers]. It was like a switch turned on in his head and I had that vision, that moment. And still to this day, the core of our existence is rooted in that explosion.” —Robert
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