Somewhere between dancing and singing her heart out during a four night run at Madison Square Garden, Dua Lipa somehow made the time to give the people what they want and need: a Pilates class. This particular class came with more than a great full body workout and the opportunity to meet Dua Lipa, though—it came with a special announcement: Lipa has officially joined Frame Fitness as Co-Founder and Chief Creative Officer, alongside founder Melissa Bentivoglio.
Frame Fitness
Frame Fitness
Frame Fitness has singlehandedly revolutionized the reformer Pilates industry and experience by creating the first at-home and digitally-connected Pilates reformer, offering hundreds of on-demand classes available from the comfort of one's own home. Lipa shares that she's been secretly building the brand for years. “It’s been two years in the making, and it’s finally here,” Lipa says. “Having world-class instructors at home is amazing—it makes working out something I look forward to. I want to wake up, move, and get on with my day. I couldn’t be more excited for what’s next.”
Frame Fitness tapped Lipa for her creative mind and intuition, so her roles as Co-Founder and Chief Creative Officer will leave her responsible for revamping the brand's aesthetic, direction, campaigns, and storytelling approach, as well as offering insight on things like product design and how to ensure the brand remains connected to community. From the get-go, Frame's goal has been to disrupt the Pilates model and, by adding Dua Lipa to the team (and in such a hands-on role), they continue to do just that.
