Our Creative Director Toured the Cali Coast in the Coziest Way Possible
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Our Creative Director Toured the Cali Coast in the Coziest Way Possible

The trip involved surfing, fireside poke bowls, and late-night swims. In collaboration with UGG.

By now you guys must know how much we love a good road trip. Another thing we love? Nature. Especially our co-founder and creative director, Jake Rosenberg, who, believe it or not, actually used to guide back-country trips around the world. So when UGG—yup, the brand of boots that you religiously wore your entire way through the early 2000s—and Wilderness Collective invited him to join them on a road trip in their native state of California, he agreed without a moment of hesitation.

Not sure if you guys have noticed, but UGG has come quite some way since they introduced their first surf shoe and classic boot that we know you used to beg your mom for on a daily basis until she finally gave in out of pure annoyance. Jake witnessed this firsthand as he traveled the Cali coast alongside pro skaters and surfers, all in his UGG shoes. Sounds like a dream come true, no? What’s even dreamier are the photos he snapped along the way. Scroll through the gallery below to check them out and read through his travel diary—the crew may or may not have had late-night swims in the freezing cold river.


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“Every night was a lot of fun—it was a pure dudes trip. So it was like set up camp, cracking beers, making fires, and everyone just telling jokes, playing games, and as the night went on it was just rowdier and rowdier and rowdier until people were in the ice-cold river trying to stay in as long as they could, or everyone getting wetsuits on and jumping off the bridge.”

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