Our Creative Director Toured the Cali Coast in the Coziest Way Possible
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Our Creative Director Toured the Cali Coast in the Coziest Way Possible

The trip involved surfing, fireside poke bowls, and late-night swims. In collaboration with UGG.

By now you guys must know how much we love a good road trip. Another thing we love? Nature. Especially our co-founder and creative director, Jake Rosenberg, who, believe it or not, actually used to guide back-country trips around the world. So when UGG—yup, the brand of boots that you religiously wore your entire way through the early 2000s—and Wilderness Collective invited him to join them on a road trip in their native state of California, he agreed without a moment of hesitation.

Not sure if you guys have noticed, but UGG has come quite some way since they introduced their first surf shoe and classic boot that we know you used to beg your mom for on a daily basis until she finally gave in out of pure annoyance. Jake witnessed this firsthand as he traveled the Cali coast alongside pro skaters and surfers, all in his UGG shoes. Sounds like a dream come true, no? What’s even dreamier are the photos he snapped along the way. Scroll through the gallery below to check them out and read through his travel diary—the crew may or may not have had late-night swims in the freezing cold river.


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“The guys who were leading the trip, Wilderness, they partner with Verve Coffee. Verve is an amazing coffeehouse—we stopped in Santa Cruz and went to their roasting facility. I’m a big fan of Verve, I just didn’t realize it was actually based out of California. We learned about where they pick their coffee. They took us on a nice tour of their roasting facility, kind of walked us through the process, which was super cool. We met their director of coffee, and she told us all about her travels, which was a lot of fun. And the coffee was spectacular. They get their coffee from nine different countries, so everything 50 miles south or north of the equator, like Ecuador and Costa Rica, Indonesia.”

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