15 Beauty Lovers on the Product They Bought Because the Internet Told Them To

15 Beauty Lovers on the Product They Bought Because the Internet Told Them To

Let’s see if they work.

Bustle and Coveteur are working together to bring you the best mix of the season’s fashion and beauty releases, shopping tips, and service stories in ways that are both inspirational and attainable. Check The Fall Style Edit channel weekly to see what we’re up to.


When it comes to beauty, the internet can be a dangerous but amazing black hole. Between blogs, social media, and sites like Bustle and Coveteur, finding (and buying) new products has never been easier. If you’ve ever fallen asleep while scrolling through your Instagram Discover page and woken up with an Amazon Prime package full of Korean sheet masks on your doorstep, you know what I’m talking about.

While some online discoveries are utterly life-changing (looking at you, Huda Beauty) and others are best left to die in the depths of internet history (never again, “nostril hair extensions”), it’s hard not to be tempted by whatever of-the-moment product the internet is obsessing over. Because what if it really is as good as everyone says it is, but you’re late to the game and it’s sold out everywhere?

Here, 15 beauty lovers dish on the product that the internet convinced them to buy, and whether or not it was worth the hype. (Spoiler alert: Kylie Lip Kits FTW.)

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Sara Tan, West Coast Fashion and Beauty Editor, Bustle

“As a beauty editor, I’ve been pitched just about every makeup and skin-care product under the sun, but just like everyone else, I still fall for those beauty product ads that seem to be everywhere on social media. One in particular? Those for Wunderbrow, a semi-permanent brow gel. You know the one—the #ad where a woman applies the product to her brows, lets it dry, and then runs her finger over her brow to prove that the product isn’t going anywhere. My brows are fairly light, so I can use all the help I can get. I finally gave in one day and tried it, and I’m happy to report that I’m a Wunderbrow believer. You can’t believe everything you see on the internet, especially when it comes to beauty, but for this product, the internet was right!”

See? Sometimes the internet can be a great thing.


Want more articles like this? Head to Bustle.com.

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