15 Beauty Lovers on the Product They Bought Because the Internet Told Them To

15 Beauty Lovers on the Product They Bought Because the Internet Told Them To

Let’s see if they work.

Bustle and Coveteur are working together to bring you the best mix of the season’s fashion and beauty releases, shopping tips, and service stories in ways that are both inspirational and attainable. Check The Fall Style Edit channel weekly to see what we’re up to.


When it comes to beauty, the internet can be a dangerous but amazing black hole. Between blogs, social media, and sites like Bustle and Coveteur, finding (and buying) new products has never been easier. If you’ve ever fallen asleep while scrolling through your Instagram Discover page and woken up with an Amazon Prime package full of Korean sheet masks on your doorstep, you know what I’m talking about.

While some online discoveries are utterly life-changing (looking at you, Huda Beauty) and others are best left to die in the depths of internet history (never again, “nostril hair extensions”), it’s hard not to be tempted by whatever of-the-moment product the internet is obsessing over. Because what if it really is as good as everyone says it is, but you’re late to the game and it’s sold out everywhere?

Here, 15 beauty lovers dish on the product that the internet convinced them to buy, and whether or not it was worth the hype. (Spoiler alert: Kylie Lip Kits FTW.)

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Marissa Smith, Stylist, Writer, & Editor

“When Milk Makeup first launched, like the rest of the fashion industry I was super excited and interested to know if it was actually going to be as cool as it looked. The first thing I bought was the Eye Pigment. After seeing it on a bunch of people and all over Instagram, I thought it was time.

“I’m not an eyeshadow person really, or a makeup person. I wear the same things daily and don’t really play around. This eyeshadow has changed my mind fully, [both] on the brand and wearing bright blue eyeshadow on a normal day casually. I’m a full Milk Makeup fan girl now, and I have the Eye Pigments in every color. They go on easily and truly last all day.”

See? Sometimes the internet can be a great thing.


Want more articles like this? Head to Bustle.com.

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