Jordan Rossman
Executive Editor
As the Executive Editor at Coveteur, Jordan Rossman oversees the editorial calendar across the fashion, beauty, living, and culture verticals. She has 10+ years of experience in editorial strategy, trend reporting, and digital content.
As the Executive Editor at Coveteur, Jordan Rossman oversees the editorial calendar across the fashion, beauty, living, and culture verticals. She has 10+ years of experience in editorial strategy, trend reporting, and digital content.
Experience
Jordan Rossman is the Executive Editor of Coveteur.
Her path into editorial wasn't a straight line. She moved to New York unsure of what she wanted to do and landed at a boutique PR agency, where she spent four years and got her first real look at the world of editorial. That led her back to school for a Master's in journalism at New York University, with a specialization in Digital Media and Storytelling. There, she began freelancing before joining The Zoe Report as a Fashion News Writer. She then spent four years at Editorialist, where she rose from Staff Writer to Associate Editor to Managing Editor. Her work has also appeared in Vogue, PureWow, Marie Claire, The Quality Edit, and Architectural Digest.
Expertise
As Executive Editor, Jordan guides Coveteur's editorial vision across fashion, beauty, culture, and lifestyle. She leads a team of writers, editors, and freelance contributors, and she is known for building contributor programs and content franchises that perform. Having worked on both the PR and editorial sides, she brings a rare understanding of how brands, publicists, and editors work together. She works closely with SEO, audience development, social, and branded content teams.
Education
Jordan Rossman received her Master of Arts in Journalism, with a specialization in Digital Media and Storytelling, from New York University, and her Bachelor in Social Work from The University of Texas at Austin.
