clair by rebag
Fashion

Introducing the Shazam of Handbags

Rebag launches image-recognition software that can instantly identify model and price.

Instant gratification is the identifier of this generation. Within fashion specifically, you can stream international fashion shows from the comfort of your own home, have items delivered day-of-order, and access information about all your favorite brands at any time via the internet or social media. The problem that often arises is the subject of your inquiry—you’ve seen something you like but don’t know what product you’re actually searching for. Fashion resale platform Rebag is launching new Clair AI technology to combat this shortage of knowledge by offering image-recognition services that can identify and price luxury handbags within seconds.

In an exercise comparable to Shazam, AI technology—the latest addition to the Clair by Rebag technology suite—scans a handbag via your smartphone to instantly generate the model and current resale value, a submission process which previously took days to complete. Backed by six years of data and millions of handbag image references amalgamated by Rebag, the app-based service operates on a knowledge base of over 50 brands, encompassing 15,000 Clair codes—it actually offers you five options on the off chance the first proposal is incorrect.


Though the process is like Shazam’s, the purpose is similar to that of Kelley Blue Book, which strives to increase transparency within the industry. “We absolutely want Clair to be a reference point for resale pricing, and aim to eliminate subjective value,” explains CEO Charles Gorra. “Clair by Rebag was created to standardize the market and deliver more transparent pricing information to resellers.” The algorithms fluctuate with the market, adjusting price for variances in trend and demand so you always have a baseline reference of your handbag’s secondary value.

Though the image-recognition software was initially designed for use on pre-loved handbags in your closet when you’re ready to part ways, you can also snap bags in stores or perhaps on the arm of a stylish friend or passerby. Nor is the technology relegated to tangible interactions. Use it on Instagram, your TV, a magazine, shopping online—anywhere you can produce a clear, front-facing shot.

The benefits continue even further. Taking resale value into account at the point of purchase induces the consumer to think of circularity from the beginning, increasing the likelihood of a bag’s second life. And the more often you snap, the more you know. That knowledge then equips you to enter the secondary market—through Rebag or any similar site—armed with an understanding of the compensation your item deserves.

“A tool like Clair AI serves as an educational tool for current and future luxury consumers,” Gorra tells Coveteur, “whether it’s to do something as simple as just identify a handbag, full-stop, or to understand the value of the bags they already own or would like to own.” One quick shot of the bag in question is all you are required to contribute.



Photos: Courtesy of Rebag



Want more stories like this?

The Future of Beauty Is Powered by Artificial Intelligence—But Is That a Good Thing?
Is Virtual Reality Fashion’s Next Frontier?
What Is the Future of Technology?
More From the series Fashion
You May Also Like