beauty brands with sustainable packaging

13 Beauty Brands with Sustainable Packaging

Good for your body, good for the earth—it’s a win-win.

By: Hannah Baxter

As much as we adore trying out every new product under the sun, we can’t deny that the excess of packaging (not to mention potentially harmful ingredients washing down the drain) isn’t great for the environment. Luckily, brands are starting to take note of their impact on the planet and are responding with updated shipping materials, reusable glass jars, and formulas that are sustainably sourced and certified organic. And best of all, you no longer have to sacrifice quality to use and enjoy earth-friendly cosmetics, hair, skin, and self-care products. It’s only a matter of time before the entire industry is on board with environmental responsibility, but until that happens, these are the 13 brands we’re loving right now.


Kelsen Hair Conditioner, $26

We’re not surprised that a line founded by two pro skaters and two pro surfers, Curren Caples, Sean Malto, Jack Freestone, and Mikey February, is decidedly environmentally friendly. There are no microplastics involved, the packaging is sustainable, and every ingredient is organic. The blend of kelp, sea holly, and sea rock fennel also makes your hair delightfully soft.

Alpyn Beauty Calming Midnight Mask with Melatonin & Wild Dandelion, $68

This overnight mask will not only leave you with glass-like skin (courtesy of ingredients like hyaluronic acid, Bakuchiol, and melatonin to aid the repair process), but it’s also free of parabens, phthalates, PEGs, sulfates, silicones, synthetic dyes, and fragrance. The cherry on top is that all of the packaging is 100 percent recyclable.

Clean Beauty Collective Natural Soy Blend Candle in Rain, $42

Setting the right mood in your home is a self-care routine all its own, which is why we adore these vegan soy-blend candles from Clean Beauty Collective. There’s no sign of toxins, parabens, dyes, phthalates, or petroleum, and with up to 40 hours of burn time, you’ll be enjoying the refreshing rain scent for at least a few weeks before you can reuse the glass votive for your makeup brushes.

Loli Beauty Plum Elixir, $68

Zero-waste beauty brand Loli has formulated one of our favorite products for the impending winter weather. It’s sustainably upcycled from the kernel of the French Ente plum and contains a blend of four organic oils that’s suitable even for sensitive skin. Plus, every product comes packaged in recycled and recyclable boxes with 100 percent certified compostable labels. The shipping bags also deteriorate in 180 days.

Teresana After Glow Repairing Vitamin C Serum with Hyaluronic Acid, $68

Teresana uses 100 percent recycled post-consumer waste packaging to house their newest vitamin C serum. The formula contains an extract from the Kakadu Plum, the highest naturally occurring source of vitamin C (100 times more than you will find in an orange). The added hyaluronic acid will ensure your skin is glowing and bouncy all day long. And for every product sold, the brand will plant a tree in partnership with One Tree Planted.

Tom’s of Maine Antiplaque & Whitening Peppermint Natural Toothpaste, $7

Tom’s of Maine is going one step beyond just offering a natural toothpaste by making the first-ever recyclable tube (with plans for all of their variants to be in this new packaging by the end of 2020). This toothpaste tube is made with single-layer plastic compatible with the #2 plastic recycling stream, which allows the material to be reprocessed into new products and packaging.

Tata Harper Very Flashy Anti-Aging Neuropeptide Blush, $39

Dewy skin is Tata Harper’s specialty, and her new highlighter balm will ensure your glow is megawatt from morning to night. Even the founder’s color cosmetics are made with 100 percent natural ingredients, and everything from imports to shipping has been EcoCert certified. Almost all of the products are housed in glass, and packaging is printed with soy-based ink (which is low in petrochemicals).

Follain Refillable Everything Soap, $24

This organic cold-pressed soap contains a blend of aloe vera and jojoba oil, so your hands are never dried out from washing, but—like everything the brand stocks—contains no parabens or sulfates (among many other no-no ingredients). It’s also designed to be refilled, so fewer bottles end up in landfills. Make your skin and the earth equally happy.

Farmacy Beauty Honey Potion Renewing Antioxidant Hydration Mask, $38

Honey is one of our favorite ingredients for soothing dry, irritated skin, which is why this paraben-, formaldehyde-, and artificial coloring-free formula is one of our must-have items this season. Farmacy also uses soy ink on all of their printed materials, which are FSC (Forest Stewardship Council)-certified harvested from well-managed forests. The glass jar is recycled and recyclable as well, and all of the product information is printed on the inside of the box, thereby eliminating any extra paper.

Dove Deep Moisture Body Wash, $6

Dove’s parent company, Unilever, announced that all Dove, Dove Men+Care, and Baby Dove packaging in North America and Europe will be changed to 100 percent recycled plastic bottles by the end of 2019. A global rollout of this plan will be in effect by the end of 2020. Hopefully this will signal more leading manufacturers to adopt similar measures.

Kevin Murphy Killer.Waves, $40

If you have fine hair, you know that added silicones in products can leave you looking limp and greasy. Kevin Murphy’s industry-favorite products not only leave those ingredients out, but are also housed in thoughtful square packaging so as to be packed and shipped more efficiently. They also use 40 percent less resin than typical product packaging. Best of all, the brand has partnered with Green Circle Salons, an initiative that helps salons tackle waste management (like the removal of foils, applicators, etc.) to become more carbon-neutral.

Kjaer Weis Cream Blush, $56

Danish-born makeup artist Kirsten Kjaer Weis incorporates that minimalist Scandinavian design we all know and love into her brand while committing to using only Certified Natural or Certified Sustainable ingredients. The sustainable compacts are also designed to be refilled, and the refill packs are also fully recyclable. Plus, you’ll be able to use this dreamy cream blush without worrying about parabens, silicones, petrochemical emulsifiers, or synthetic fragrances.

Henrÿia Noble Beauty Face Oil Serum, $175

For fans of essential oils in their skin-care products, this new French serum is about as luxe and sustainable as it gets. In place of parabens, the formula utilizes organic rosemary leaf extract, which keeps the blend of three botanical oils and five essential oils shelf-stable for an impressive 12 months. Nourishing, healing, firming, soothing—the rosehip seed, Ente plum seed, and more work hard to keep your skin glowing year-round. Take note: The smell is quite potent (think oregano oil and pomegranate), but it’s not surprising given all of the aromatics. Best of all, all of the packaging is made from recycled and recyclable materials, and instead of plastic closures, the brand utilizes ribbon made in central France. Chic.

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