september 2018 beauty product launches

The 32 Best Beauty Products That Launched in September

Eco-friendly skin care, a new Clarisonic, and lots of lipsticks.

By: Katie Becker
Photography: Alec Kugler

My back-to-school vibes were running strong this past month, which gave me the push I needed to test, test, test all the big and small launches that came across my desk for September. Power and efficacy were the clear themes. Lots of strong lipsticks, high-impact concealer, and over-the-counter skin care inspired by prescription formulas, as well as an adjustable hairspray with a high-tech nozzle, and a re-invention of the famous Clarisonic—the skin-care power tool that became a household name. As a beauty student, there was a lot to learn this month and a lot to love—here are my favorites.


Lanôcme L’Absolu Rouge x Camila Coelho: Here at Coveteur, we adore Camila, who started as a makeup artist herself, and to this day the 7 million-follower influencer does her own makeup. The lipstick she created with Lancôme is adorable, namely for the pair of lips sculpted into the top of each bullet! Tip: Use the back side of the bullet to apply with the lips facing out, so they stay intact longer and you get even application.

StriVectin Multi-Action Moisture Matrix Melting Cleanser: I don’t believe in removing makeup without an oil ingredient somewhere in the process. Without it, you end up having to scrub your face and eyes. An oil just melts everything away—hence the name of this new cleanser. The major benefit of this formula compared to other oil cleansers is that it starts as a gel, so it’s not so runny in your hands, and it washes away cleanly.

One Ocean: This entire line seems poised for lots of attention. Founded by fashion veterans, the purpose of the brand is to help save the oceans, and the team has committed to donating a very large sum of money to Oceana this year. Plus, instead of harvesting their sea-based ingredients straight from the water (and potentially depleting them), they use high-tech labs to replicate the powerful extracts they’ve discovered. Support what is arguably the most important environmental cause right now, and get really powerful antioxidant-based skin care, too.

Christophe Robin Temporary Color Gel: One of my favorite people in beauty and potentially the greatest hair colorist in the world, Robin’s new semi-permanent at-home hair color for grays will save anyone with silvery strands (that they want to hide) the time, money, and the trip to see him in Paris. It comes in four different shades and does not have ammonia, plus it was tested on hundreds of people with sensitive scalps.

Donna Karan Cashmere Mist Essence: If you know the original Donna Karan Cashmere Mist, this essence version is a very light twist. Imagine the jasmine-sandalwood-amber scent after it’s been lingering on your skin for the day—it’s just a faint whisper of the full-on spray.

Giorgio Armani Rouge D’Armani Matte: Matte lipsticks aren’t done having a moment. In its red-and-black tube, this new Giorgio Armani version is old-Hollywood-level super glam and gives you a lewk with two swipes—it’s loaded up with extra pigment in the formula. Get it in 14 colors.

Clarisonic Mia Smart: It’s been a while since we’ve seen Clarisonic look so fresh. The new design looks like someone at Apple reimagined the beloved handheld, and now you can affix any of their clever headpieces to this one handle: cleansing brush, face massager, eye massager, and foundation applicator. I’ve been using it for almost two months, and the face massager is a new must-have when I need to look less puffy and tired.

Abhati Suisse Kaylana Rare Oil: This new brand combines Swiss lab smarts with Ayruvedic wisdom for a range of natural skin and hair products that almost anyone can afford. That said, the most expensive item in the range, the $215 face oil, is poised to be a cult classic. Bonus: The proceeds go to shelters for refugees.

Paula’s Choice 10% Azelaic Acid Booster: This matte lotion contains a soon-to-be-trending skin-care ingredient called azelaic acid, which is also the main ingredient in the prescription for rosacea called Finacea, but it’s also helpful for breakouts (during my bad acne days, I was often prescribed Finacea to help calm my skin). It’s very good at reducing irritation and may help reduce post-acne marks on the skin, too.

Essie Say It Ain’t Soho: I just freaking love this color. It’s a dreamy orange copper that will look cool against anything you wear this fall.

Ilia Color Block Lipstick: I love to test all-natural brands because it’s just way harder to formulate without synthetic ingredients, and when a natural brand pulls off something good, it’s major. This lipstick does that. It goes on smoothly, but not so creamy it slides around, and you still get major color payoff that I’ve rarely seen with clean-formula brands.

Winky Lux Velvet Plush Mascara: I’m not a “volume” mascara kind of person, so this is perfect for me. This formula is more like a tint, with very fine application. Plus it’s less than 20 bucks.

NCLA Intense Semi-Matte Lipstick: This vegan brand originally started with nail polish, and now we have their first lipstick. It gets really bold really fast, and it hardly budges, but I would never call it dry. It’s truly a great lipstick. It comes in the six most loveable shades, like orange coral, classic red, and petal pink.

MAKE Face Gloss Glitter: This gel leaves a subtle, iridescent sparkle you can only see when the light hits it. Yes, there are flecks in it, but that’s kind of the point—it’s glitter! I can’t say my raver days are behind me, namely because I never had them, but I, a near prude, would totally wear this. Consider it glitter for everyone.

Living Proof Perfect Hair Day Body Builder: When I tested this product, I flipped my hair over, sprayed this stuff in, and when I gave a big dramatic hair flip back up, I had GIANT hair. Yes, I naturally have good volume, but I never get a boost that significant that fast. The most interesting part about it is the adjustable nozzle so you can crank this thing for a light spritz to a full-on hairspray geyser with a few clicks.

Dr Hauschka Illuminating Fluid 01: This one is limited-edition, so I say go find one now. It is hard to get good highlighters from natural brands (RMS and Ritual de Filles are exceptions), so I was super in love with the sparkle-free, glowy haze this liquid bestowed upon my cheekbone.

RMS Champagne Rosé Luminizer: Speaking of RMS, I pretty much lose my shi*t when Rose-Marie Switch launches another one of her iconic Luminizers in a new shade. This one is just like the original, but with a pink-ish hue to it. I feel like I shouldn’t let other people see I have it or they will steal it from me—it’s that lovely.

Marc Jacobs Beauty See-quins Glam Glitter Eyeshadow in Glamethyst: As soon as you swipe these metallic deep-purple-with-magenta flecks on the back of your hand, you’ll be scouring your calendar for the next night out on your agenda. This bold, smoky color is made for disco, drinks, and late-night photo shoots. Whether any of those occurrences happen home alone or out, you will be very happy and very sexy-looking, too.

W3LL People Bio Bronzer: Again with the clean and natural brands: Makeup in this category is not easy, so when our resident faux glow expert, Hannah Baxter, told me she likes this sheer but buildable formula, I knew it was a win for the green beauty team.

Ex Nihilo Cuir Celeste: One of my favorite young fragrance brands has managed to make a perfume that combines fresh greens mixed with smoky woods for a spring-meets-fall juice I haven’t really smelled before. Imagine black pepper, violet leaves, galbanum, patchouli, musk, and akigala wood. Can’t quite picture it? Go visit their adorable shop inside Bergdorf Goodman for an Instagram moment and a spritz.

Nivea Aloe Vera Body Lotion: Many of these huge drugstore brands put a ton of research into their products, especially Nivea. This formula has proven long-term hydration, but applies super light and non-greasy, which is a kind of magic you rarely find anywhere, let alone in a Duane Reade aisle.

Jouer Essential High Coverage Liquid Concealer: “High coverage” is right. When I applied a shade a little too dark onto my hand and blended it out, I could easily see that it never separated and kept the full, even coverage all while I sheered it out. For the acne-scarred among us, this is gold. Maybe that’s why all 25 shades are already sold out on Sephora.

Kevyn Aucoin The Molten Lip Matte: This beloved liquid lip color is now in matte, which I imagine Kevyn Aucoin himself would have loved. To me, this is the ideal liquid matte lipstick that we didn’t get when the product was first trending. This is wedding-level lip color: It will not move, and the colors are perfection. I love the shade Julia the most—a true red.

MUN Aman Protect + Revive Moisturizer: This is an all-natural moisturizer with antioxidants that absorbs easily, like a serum, and doesn’t smell “hippie” (if you know what I mean). Plus, the formula will last for two years in the packaging, which isn’t standard among natural brands. They did their diligence to make sure this product stays stable.

Eau Thermale Avene Gentle Scrub: I love Eau Thermale Avene, which is a brand made for sensitive skin. In fact, at the source location of their springwaters in South of France, they have a medical-grade facility to help treat people with major sensitive and reactive skin issues. The fact that they can make a body scrub that lives up to their standards for sensitive skin is a huge green flag for me.

M-61 Hydraboost HA Serum Pad: We’re used to exfoliating pads, cleansing wipes, and nail polish remover towelettes, but these pads will actually leave a hydration serum on your skin in a few swipes. They are perfect for a flight, since they don’t count as liquid, but are completely full of hydration. They found that 100 percent of testers saw a significant improvement in the moisture content of their skin 48 hours post-application. I may or may not have used a few towelettes over my entire face and body during a recent trip to France.

Sisley Hair Rituel Volumizing Spray: This is my new root volume revival product when I want to bring my bouncy curls back to life. Yes, you can spritz it all around your head when both wet and dry, but I like to spray it on my fingertips and vigorously work it into my roots like a lazy girl’s backcombing.

Jo Malone Honeysuckle and Davana Cologne: This is like spring in a bottle. You get that sweet, sweet honeysuckle smell, but it’s never sugary.

Patchology x Kim Chi Sheet Mask Look Book: This may be the era of collabs, but this one takes the cake for the month. These sheet masks are printed with super-bold painted faces for both your inner makeup tutorial nerd and anime fan.

Perricone MD Essential Fx Acyl-Glutathione Deep Crease Serum: I first heard about glutathione from Dr. Perricone himself. Then later from other doctors who swear by it both topically and injected in a UV—that’s why I totally believe the impressive clinical results the Perricone MD team found with this serum. Plus, unlike some of the doctor’s most famous products, it doesn’t smell at all.

GHD Gold by Lulu Guinness: My go-to hair hot tools brand partnered with the ultra-loveable fashion house to make a tool that gives money for breast cancer awareness. If you need a new flatiron, this is the one. It’s also the only brand of hot tool that has survived through multiple trips to Europe. She’s the one.

Ohii Magic Hour Shadow Palette: This cute new line just launched at Urban Outfitters. My favorite product out of the whole line is this eye shadow palette with really unusual colors. Admittedly the darker shades don’t give as much color payoff as I’d like, however, I give it a pass because the lighter colors are the real winners here. I am obsessed with the peridot green, which reminds me of an old-school Stila color I had back in high school. Minty green eye shadow for fall sounds perfectly right.

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