The 17 Best Beauty Launches in July
Including the new Fenty drop and the *best* lip balm.
The undercurrent among the beauty launches this month, to me, is heavy hitters: ultimates, powerhouses, first-evers, and best-evers. Consider it an upside to the fact that most of North America got slammed with a crazy heat wave this July, which kept me indoors playing with all the new products, including my favorite new lip balm that kept my lips moisturized in the frigid but welcome A/C. I also discovered something called lip mousse thanks to Urban Decay, which might be the prettiest, most heavenly lip color launch this year (and looks best over well-conditioned lips, of course). Click through to see the new makeup remover, exfoliator, and latest launch from Jen Atkin on which I’m currently crushing.
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