Gen Z Yellow:

How to Style the Season’s Next Big Fashion Trend

Move over, millennial pink.

Let’s face it—when you’re three quarters of the way through summer (tear) and you’ve exhausted every pair of denim cutoffs and slinky slip dresses in your closet, you need a bit of a style refresh. And if, like us, you’ve been staring at your closet, waiting for your morning coffee to kick in so that you can assemble a street-style-worthy ensemble to no avail, don’t worry. A twist on the monochromatic trend (remember when it was red?) is exactly what you and your wardrobe needs. Sure, a white tee paired with white jeans and sneakers is undeniably *cool*, but why not expand the season’s most effortless uniform with an unexpected hue? That’s right: Head-to-toe yellow is calling your name. And everyone else’s.

If you’re feeling doubtful about the effect of Gen Z yellow on the fashion and beauty industries, just take a look at your Instagram feed. Where millennial pink once dominated, now neon yellow, banana, and mustard shades abound. Even makeup artist Katie Jane Hughes inadvertently launched the “McDonalds makeup challenge” with dozens of followers recreating her unexpected red lip and yellow eyeshadow pairing that just…works. We consider it a reaction to the increasingly negative news cycle—it’s tough to shrivel into a hole of despair when you’re rocking an electric yellow pair of sneakers or a blindingly bright sundress. Even better if it’s at the same time. Where millennials themselves once acted as the last great hope for political change, Gen Z-ers are staking their claim as the new force for good. Optimism, in the form of canary yellow joggers or a sunny nail polish (specifically from our model, Flaviana Matata’s line LAVY) is here to stay.

While a traditional evening look might be synonymous with classic black, we’re here to tell you that a yellow gown will make an unforgettable sartorial statement. Move over, minimalism, because this tiered confection is all we want to see hanging in our closet these days. Grab a pair of Prada mules (with a yellow bow accent, of course), swipe on an equally bright eyeshadow, and prepare to field a million questions about your ensemble all night long.

  • Matata Wears:
  • Sweater by Mara Hoffman
  • Skirt by Mara Hoffman
  • Earrings by Edun
  • Hat by Stutterheim
  • Bag by Truss
  • Shoes by Greats
  • Eyeliner by Urban Decay
  • Eyeshadow by CHANEL

Matching sets are everywhere lately, from Beyoncé to Chloë Sevigny, and we are 100 percent here for it. You look shamelessly put together, even if you just threw on an outfit and ran out the door. We recommend a summer knit style in eye-popping saffron paired with a twist on the season’s straw bag trend. Bonus points if you’re brave enough to rock a bucket hat, preferably with some oversized geometric earrings.

A power vignette or shelfie has never looked more current than with new yellow beauty products, like lemon-colored tubes from all-natural Aussie brand Asarai or the bright yellow liquid liner from Dior Beauty. We’re not saying they were made just for Instagram, but these were made for Instagram, right? Show them off with equally of-the-moment clear bags and matchy-matching yellow accessories.

Don’t be afraid to mix prints, even if you’re wearing a bright shade like yellow. It’s all about confidence, baby. A cropped trouser in deliciously soft silk clashes beautifully with a tie-dye tee and embellished slides. Throw on some industrial sunnies and gorgeous acrylic hoops, and you’ve got the season’s hottest look.

A romantic yellow ensemble is totally possible if you know how to layer. A see-through dress in romantic polka-dots can subdue even the loudest of bejeweled minis. Keep it feeling modern with some bold eyeliner in another bright hue and some structural accessories—think block heels, molded earrings, and a box clutch.


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