Move over, millennial pink.
Let’s face it—when you’re three quarters of the way through summer (tear) and you’ve exhausted every pair of denim cutoffs and slinky slip dresses in your closet, you need a bit of a style refresh. And if, like us, you’ve been staring at your closet, waiting for your morning coffee to kick in so that you can assemble a street-style-worthy ensemble to no avail, don’t worry. A twist on the monochromatic trend (remember when it was red?) is exactly what you and your wardrobe needs. Sure, a white tee paired with white jeans and sneakers is undeniably *cool*, but why not expand the season’s most effortless uniform with an unexpected hue? That’s right: Head-to-toe yellow is calling your name. And everyone else’s.
If you’re feeling doubtful about the effect of Gen Z yellow on the fashion and beauty industries, just take a look at your Instagram feed. Where millennial pink once dominated, now neon yellow, banana, and mustard shades abound. Even makeup artist Katie Jane Hughes inadvertently launched the “McDonalds makeup challenge” with dozens of followers recreating her unexpected red lip and yellow eyeshadow pairing that just…works. We consider it a reaction to the increasingly negative news cycle—it’s tough to shrivel into a hole of despair when you’re rocking an electric yellow pair of sneakers or a blindingly bright sundress. Even better if it’s at the same time. Where millennials themselves once acted as the last great hope for political change, Gen Z-ers are staking their claim as the new force for good. Optimism, in the form of canary yellow joggers or a sunny nail polish (specifically from our model, Flaviana Matata’s line LAVY) is here to stay.