unexpected way to use glossier bags

The Unexpected Way to Use Glossier’s Most Popular Product

It’s also made for Instagram.

If you’re anything like us and our friends at HYPEBAE, whenever Glossier releases a new product there’s a mad rush to click add to cart before it sells out. With everything from an exfoliating toner to a unisex fragrance available to its crazed fans, the millennial-favorite brand is truly a titan of the beauty world. But its most notorious product—the pink bubble pouch that ships with every purchase—has recently undergone a fashionable makeover thanks to the team at Frankie Collective, who specialize in reworked (often vintage) pieces.

Head over to HYPEBAE to check out how they turned Glossier’s signature packaging into a new closet staple.


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