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kkw fragrance

What the New KKW Kimoji Hearts Fragrance Really Smells Like

According to 5 of our editors.

By: Katie Becker
Photography: Alec Kugler

If you’ve been on Instagram in the last 24 hours, you’ve seen the giant chocolate hearts in which the new KKW Fragrancesthe three Kimoji Hearts scents known as Bae, BFF, and Ride or Die—were sent to editors to announce today’s February 1 launch. With true Kardashian social media genius, the giant hollow hearts, which were filled with candy hearts and one bottle of the fragrance, were the kind of Instagram bait that literally no one could resist. And the truth is the chocolate was damn good, too. We received only one of the three scents, Bae, which Kim describes as “a truly decadent scent” with mandarin, kiwi, jasmine sambac, gardenia blossom, vanilla, and sandalwood. The bottle is a cute baby blue heart with contrasting red spray cap—the color combo was everyone’s favorite part. Below, find the rest of our initial, honest-to-god thoughts from around the office. 

Sam Sutton: “It smells like candy hearts, middle school, and like I’m going to the mall. In my current life the one place I would wear it would be on vacation to a beach or somewhere tropical. I’m over the word Bae, but I really do like the bottle.”

Alec Kugler: “It’s a slow burn. It’s a lot of vanilla. If my girlfriend wears fragrance, I’m not so into fragrances that are so girly, but it’s not offensive. The bottle is nicely designed and genius delivery method. Really fun. The candy hearts are delicious, and I’m taking them home.”

Meg Gegler: “It smells pretty junior and a little like a fragrance you might find at a certain lingerie store. But if I were going to wear it today, I would wear it after my workout because it’s cute and sporty.”

Tara Gonzalez: “The bottle is definitely cute, and I like the colors, but the scent makes me think of what I wore in high school—there are a lot of things happening.”

Katie Becker: “I actually like Bae best of the KKW Fragrances I’ve smelled so far. It’s a vanilla-y sweet scent with some depth and, if we’re talking about Valentine’s Day here, my boyfriend loves it when I smell like candy. It’s very distinct and the kind of smell that lingers on someone’s scarf or chair, or the room they just left. I think there’s something kind of sweet about that.”

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