kkw fragrance
Beauty

What the New KKW Kimoji Hearts Fragrance Really Smells Like

According to 5 of our editors.

Alec Kugler

If you’ve been on Instagram in the last 24 hours, you’ve seen the giant chocolate hearts in which the new KKW Fragrancesthe three Kimoji Hearts scents known as Bae, BFF, and Ride or Die—were sent to editors to announce today’s February 1 launch. With true Kardashian social media genius, the giant hollow hearts, which were filled with candy hearts and one bottle of the fragrance, were the kind of Instagram bait that literally no one could resist. And the truth is the chocolate was damn good, too. We received only one of the three scents, Bae, which Kim describes as “a truly decadent scent” with mandarin, kiwi, jasmine sambac, gardenia blossom, vanilla, and sandalwood. The bottle is a cute baby blue heart with contrasting red spray cap—the color combo was everyone’s favorite part. Below, find the rest of our initial, honest-to-god thoughts from around the office. 


1 / 5
Sam Sutton: “It smells like candy hearts, middle school, and like I’m going to the mall. In my current life the one place I would wear it would be on vacation to a beach or somewhere tropical. I’m over the word Bae, but I really do like the bottle.”
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