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15 Beauty Lovers on the Product They Bought Because the Internet Told Them To

Let’s see if they work.

15 Beauty Lovers on the Product They Bought Because the Internet Told Them To

Bustle and Coveteur are working together to bring you the best mix of the season’s fashion and beauty releases, shopping tips, and service stories in ways that are both inspirational and attainable. Check The Fall Style Edit channel weekly to see what we’re up to.


When it comes to beauty, the internet can be a dangerous but amazing black hole. Between blogs, social media, and sites like Bustle and Coveteur, finding (and buying) new products has never been easier. If you’ve ever fallen asleep while scrolling through your Instagram Discover page and woken up with an Amazon Prime package full of Korean sheet masks on your doorstep, you know what I’m talking about.

While some online discoveries are utterly life-changing (looking at you, Huda Beauty) and others are best left to die in the depths of internet history (never again, “nostril hair extensions”), it’s hard not to be tempted by whatever of-the-moment product the internet is obsessing over. Because what if it really is as good as everyone says it is, but you’re late to the game and it’s sold out everywhere?

Here, 15 beauty lovers dish on the product that the internet convinced them to buy, and whether or not it was worth the hype. (Spoiler alert: Kylie Lip Kits FTW.)

Hope Macdonald, Designer
“I pride myself on staying up to date on important current events, so naturally I’m one of the 98 million Instagrammers who keep up with the youngest Kardashian-Jenner, Kylie Jenner. She promotes her makeup line exclusively through social media, so when one of her flash sales popped up, I found myself getting caught up in the millennial frenzy, and the next thing I knew I had snagged two matte lip kits for a cool 60 bucks.
“I’m a sucker for a dramatic lip, and when the goods arrived, I was genuinely impressed with the branding, packaging, and overall presentation of the line. At the end of the day, I’m not sure if I can tell the difference between my Kourt K lip kit and my CVS-bought Maybelline gloss, but us girl bosses have to support each other. Need a new printed tote, Ky?”

See? Sometimes the internet can be a great thing.


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