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Ah, October. For me, it’s the month that manifests itself as Lady Gaga’s “Edge of Glory”: Me, in front of a mirror, aggressively applying beauty products that my face will no longer sweat off immediately, stomping adorable ankle boots to the beat, executing a Whirling Dervish performance as my winter scarf soars around me. Temperatures drop, color palettes change, and suddenly, it’s like I’m home again. I’ve got nothing against the summer, but deep fall beauty is just better—and these October 2017 beauty launches prove it.
Vast and varied in type and function, this month’s launches range from one of the most exclusive and covetable palette collections on the market, a cleansing cushion from a brand you’ll be surprised to see included, a $455 face cream that Kim Kardashian swears by, and yes, an armpit mask. It’s not a cohesive list, necessarily, but it will satisfy your beauty desires in nearly every department. In other words, you’re on the edge of beauty glory, baby, and you’re hanging on a moment of truth.
Yes, October is a glorious time of year for beauty lovers. Hurry up and cop the launches that speak to you most—before you know it, it will be November, and you’ll have a whole new list to consider.
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