It would be an understatement to say we’re Scandinavian style enthusiasts. But then again—who isn’t?! From Ikea (the great equalizer) to the hearts-for-eyes-inducing Acne Studios, Scandinavians innately know design. Which is precisely what drew us to Envelope.no’s founder Celine Aagaard in the first place. Envelope.no is a kind of digital lifestyle site that spans beauty, travel, food and fashion, BTW.
Aagaard is the queen of all that defines design from that part of the world—so-clean-it-hurts lines, a monochromatic palette, a deep love of the classics with an appetite for out-of-the-box accessories that kick things up a notch (or several). While we know Aagard for her work in the digital space, it turns out that prior to touching Wordpress, Aagaard put in her time as the Editor-in-Chief of Norway's STYLEmag and STYLEInterior.
Having been longtime fans and ardent followers of Aagard, we thought there’d be no surprises at her shoot during New York Fashion Week at The Dream Downtown in the heart of the Meatpacking District (Aagaard was in good company—the hotel has become a kind of HQ for international street style-y types thanks to their My Dream NYFW program). What we didn’t see coming? Her stance on the whole influencer vs. editor debacle that largely defined Fashion Month (minus, um, the shows). Despite technically falling into the former category with her recent lane change, Aagaard’s time as a print editor has her seeing both sides. “I think a lot of people are tired of all the people who are like, ‘Oh my god, I have too much to do; oh my god, I got all these clothes yesterday and I have to travel,’” she explained. Touché.