Mark “Mayor” Farese

Entrepreneur. New York.

By: Noah Lehava
Styling: Meagan Wilson
Photography: Weston Wells

Youd assume that after years and years of rammed shooting schedules, we would have seen it all when it comes to how the most interesting people around the world collect and store their clothes. We thought so too. Until we stumbled on Mayor by way of, well, how we find a lot of our Coveteurs, social media and a cursory Google search. And when the first subject line Google generates reads, The $750,000 Sneaker Collection, you’re going to get sucked in. It’s worth mentioning Mayor, whose day job is being at the helm of a digital marketing firm, Stadium Status Group, now estimates his collection is currently valued at upwards of $1,000,000. Aside from the sheer dollar valuation, we wondered where in the hell one stores the physical possessions that make up such a collection. In Jersey!

Let us paint this picture for you: we pull up to an archetypal suburban home, where Mayor lives with his family. Inside, it’s what you would expect; cozy rooms fit for a growing family. Downstairs? Well, that’s the ultimate surprise: 800 square feet of floor-to-ceiling aisles of the rarest, customized, and never-released sneakers, 3,600 of them. Every. Single. One. Comes with an anecdote like “I flew a friend in from Japan to bring me back Linen Atmosphere Airforce Ones. He brought me back three pairs.” Or “The rarest sneaker I own is the Undefeated Jordan 4, which was limited to 72 pairs. It’s better than owning a piece of stock.” Other pairs that make up his stock: glow-in-the-dark Nikes, denim pairs he customized himself (he also spotted bootlegged copies sold on Canal St.), and Nike’s HyperAdapt 1.0 (a.k.a the Back to the Future shoes) that aren’t even in stores until November.

As much as we could just focus on his footwear collection, Mayor has amassed rare Louis Vuitton tchotchkes only gifted to a select few VIPs, Saint Laurent bombers from Palladium (including a Man on the Moon jacket from Hedi Slimane's last collection), all the Gucci we could ever hope to find, and a bar stocked full of, you guessed it, customized Moet, Veuve, D'Usse, and the craziest cognac bottles we’ve never seen. You could say this was a new one for us.


Part of the series:

Sneaker Week