Founder & Creative Director, Caramel Baby & Child. London
In our line of work, we tend to get a pretty good inside look at, well, real life lifestyle porn. You know, the Manhattan penthouses, modern-art (and Birkin) filled Beverly Hills aeries, the Parisian pied-à-terres. Let’s just say we’ve assembled a pretty unmatchable ‘when I grow up’ board on Pinterest. Flip back through the past four years of closet digging and you start to get it: in the Game of Life (we were always the pink car) there’s a lot of ways to get it right. One such way? Eva Karayiannis. We’ll break it down for you. Karayiannis is the Greek, now longtime London native, founder of Caramel Baby & Child, a line of truly glam children’s clothing that she started because, while she noticed mothers were wearing John Galliano and Alexander McQueen, their children couldn’t quite dress to the same tune. In short, she makes and sells baby clothes for a particular, ahem, set, that includes friends like Julia Restoin Roitfeld and Natalia Vodianova. (In case you hadn’t notice there are a lot of fashionable moms out there.) And while hers is one of those genius but still seemingly fun businesses—you know the one when, upon hearing about it, you have a distinct inclination to kick yourself for not thinking of it first—her whole life setup (idyllic townhouse in London, expansive home in Greece) kind of makes her the expert when it comes to glamor. All of which became glaringly clear to us upon entering her walk-in, which was actually more of a lady’s sitting room (you know the ones in those movies depicting old world English aristocracy), except for the fact that the walls were lined with mirrored cabinets stuffed full of Prada, Miu Miu, Marni and Marc Jacobs, collected carefully over the past 20 years or so. And while Karayiannis credits her abundant assortment of Marni as her primary obsession, we’d also like to point to a truly beautiful black and white check Prada suit and a gold Marc Jacobs dress heretofore only seen via Kate Moss paparazzi photos as fashion wins. You're probably getting by this point that we are totally on board with Karayiannis's version of Life.