Price Latimer Agah

Private Art Dealer and Consultant. Los Angeles

Price Latimer Agah, a 5th generation Texan who now lives in Los Angeles, is a private art dealer and consultant who specializes in emerging, contemporary, and post-war art for private residences, collections and public spaces. But if her art knowledge is any indication of her style choices (her education is widespread, varied, and most definitely post-modern), her techno-color wardrobe gave new energy to the hills of L.A…and The Coveteur’s lens. Regardless of her precious Chanel handbags, vintage Christian Dior and Rick Owens, P.L.A. isn’t afraid to mix it up and shake things around with her pink high-top Chuck Taylors. We role-played with her Lanvin dress and Christian Louboutin bag (“This shot is definitely indicative of my love for a little nighttime sparkle and shimmer!”) and fawned over her disco inspired Edith Palm jumpsuit (we don’t know many girls who could pull off that look – and look this amazing doing it). Her collection of Visionaires sit alongside Carter Mull’s and Dan Colen’s, and one of our dreams is still to take a road trip to L.A’s Wasteland for an impromptu vintage spree – with P.L.A. steering the wheel. But with her feminine approach and worldly-recognized art personality (Price currently serves on The Board of Trustees for the Santa Monica Museum of Art and is involved with other projects for groups like MOCA’s Curators Circle, LACMA’s President’s Circle Avant-Garde, the Hammer Museum Fellows, ArtTable and Art Center Los Angeles), P.L.A. has a little bit of an edge – especially when it comes ot her belt buckles of choice....and the possible repercussions. “As for the Guns N' Roses belt buckle…that has quite a story. I bought it eleven years ago at a flea market in Dolores Hidalgo, Mexico while I was studying nearby in San Miguel de Allende. I have probably worn this buckle a thousand times. Once, I tried to wear it on a plane trip from LAX to JFK shortly after 9/11 and was stopped by TSA security, refused entrance and forced to miss my flight, because the belt buckle had ‘imagery or representations of weapons’. I think Axl would be proud!”. We think so too…And while she’s a globe-trotter (five continents thus far) – she’s happiest at home with her pro-skating husband Salman Agah and their own little family – two dogs and one chipper bird.