Asian American and Pacific Islander Heritage Month (AAPI) month has almost come to a close, but championing AAPI creatives, designers, artists, and thought-leaders is a year-round practice for us at Coveteur. With so many brands to shop in the digital age, let us help guide you with some of our favorites.
This week, we're spotlighting the AAPI brands that the Coveteur editors love to shop, and have encriched the industry far and wide with their contributions. From Sandy Liang and Tank Air to master tailors Peter Do and HommeGirls' Thakoon, below are all of our favorite Asian, South Asian, and Pacific Islander-owned brands to know.
Peter Do
Instagram.com/peterdo
"Peter Do's minimal, sexy silhouettes never fail to hook me in. Blending classic shapes with unexpected cutouts or sheer detailing, Do's ability to pull archival references and silhouettes and bring them into a modern framework makes his work feel endlessly refreshing." - Ella O'Keeffe, Senior Fashion Editor
HommeGirls
Instagram.com/hommegirls
"Thakoon Panichgul founded his Zine of the same name back in 2019, which he has now turned into a fully-fledged publication and clothing brand. With a strong background in design and after shuttering his namesake label in 2015, HommeGirls' offering is one of well-cut, simple basics. For the perfect cotton poplin shirt, look no further." - O'Keeffe
Yuhan Wang
Instagram.com/yuhanwangyuhan
"I love Yuhan Wang’s ethereal silhouettes, inspired by traditional Chinese ideas of femininity. Never overtly girly, the brand walks the line between subversive and modern perfectly." - O'Keeffe
PH5
Instagram.com/ph5official
"I've never seen knitwear like this before. From the silhouettes to the designs and the reversible elements, every piece feels fresh and distinctive." - Natasha Sheridan, Social Creative Lead
Commision
Instagram.com/commisionofficial
"Commission NYC nails that sweet spot between nostalgia and modernity. Their varsity blazer is currently in my cart." - Sheridan
Find Me Now
Instagram.com/findmenowthelabel
"We love a mother daughter business duo! Not only am I obsessed with their IG feed, but these are staple pieces that can stand the test of time. Anything from their label will make you feel instantly put together." - Sheridan
Sandy Liang
Instagram.com/sandyliang
"I love how Sandy Liang has become such a beloved brand over the years, from her fleeces to her signature bows, and I love even more that Sandy's designs are inspired by her NYC Chinatown upbringing and her own grandmother." - Faith Xue, Editor-In-Chief
Freja
Instagram.com/frejanyc
"Freja founder Jenny Lei created her line of sleek handbags to elevate the working woman's wardrobe. I love the timeless quality of each bag, and the East-West styles are especially eye-catching." - Xue
Grace Ling
Instagram.com/gracelingofficial
"Grace Ling's designs are a true work of art. With a background in sculpture design, she creates runway pieces using unexpected raw materials, and the result is breathtaking" - Xue
Glow Recipe
"I've followed Glow Recipe from the beginning, and love how founders Sarah Lee and Christine Chang have built such a beloved beauty brand that proves serious skincare can also be fun. Their Watermelon Juice Moisturizer and new bingsoo-flavored Glass Balms, inspired by the traditional Korean dessert, are my summer go-tos." - Xue
Then I Met You
Then I Met You
"Charlotte Cho is the queen of K-beauty, and I'm obsessed with every item in her thoughtfully-created line. I've been using the buttery Cleansing Balm for years--it melts off makeup like none other, and is a sensorial treat-- and the Brightening Essence leaves my skin looking smoother and brighter." - Xue
UMA
Uma Oils
"Founded by Shrankhla Holecek, UMA is a beautiful line of luxury face and body products inspired by Ayurvedic ingredients and rituals. The brand is redefining luxury by focusing on craftsmanship and high-quality ingredients, and the Magnesium Spray has become a part of my nightly ritual--I can't fall asleep without it." - Xue
Private Policy
Instagram.com/privatepolicyny/
"Private Policy blends streetwear with sophistication in a way that’s bold, but thoughtful. I also love how their designs are rooted in inclusivity, making every piece feel like more than just fashion." – Kala Herh, Social Strategy Lead
BONBONWHIMS
Instagram.com/thebonbonwhimsclub
"This brand is pure joy in jewelry form—I love how each piece feels playful, nostalgic, and a little bit magical. Founder Clare Ngai infuses Y2K vibes with a modern twist, and the result is always fun, bold, and irresistibly eye-catching." - Herh
YanYan Knits
Instagram.com/yanyanknits
"Yanyan Knits makes knitwear feel fresh, fun, and full of personality—I love their playful use of color and unexpected patterns. Every piece has that cozy, handmade charm with a cool-girl twist that’s hard to resist." - Herh
Tank Air
Instagram.com/tankair/
"Tank Air nails that effortlessly sexy, minimal vibe—their pieces are made to feel like a second skin. Every drop feels like a love letter to confident, modern femininity, with silhouettes that are both simple and striking." - Herh
