H&M Is Collaborating with Erdem, and Even the Sneak Peek Has Us Excited

Whoa, whoa, WHOA.

By: Samantha Sutton

There’s one announcement we look forward to each and every year: the designer that fast fashion store H&M has decided to collaborate with next. The big winner this time around? None other than Erdem, a favorite among the likes of Alexa Chung, Emma Watson, and oh, you know, the Duchess of Cambridge, Kate Middleton. The 26-second clip announcing the collection shows a variety of floral gowns we need in our closet, ASAP, as well as a peek at some sharp men’s clothes, aka a first for the designer. Take a look at what’s to come—on Nov. 2, to be exact—then flash back to that time we popped over to Erdem Moralioglu’s quirky, colorful UK place.


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