In Keeping Tabs, the world's most stylish people share their search history and current open tabs—what they're searching, saving, reading, and buying for your reading (and shopping) pleasure.

Last month, one beauty campaign took the internet by storm. It stirred up nostalgia, reminded us of the power of female friendship and, most importantly, had some of us zillenials feeling like pre-teens again. We're, of course, referring to Rare Beauty's latest blush campaign, which reunited Selena Gomez and Demi Lovato. "The idea for this campaign was born out of a friendship I grew up watching on YouTube in such a raw and real way that formed the early stages of my career," says Tyra Booker, the creative force behind the viral campaign.

Booker, a creative director, master marketer, and fashion creator whose outfits often end up on my moodboard, has always been a beauty girl through and through. "My first memories surrounding beauty are probably stealing my mom's makeup and learning how to put it on by watching my first YouTube video," she says.

Ahead, Booker shares what she gets into when she's not epitomizing girlhood through a beauty campaign or coming up with her next viral idea.

Photo: Rare Beauty

Where Are You From?

Photo: Tyra Booker

From: The Upper West Side of Manhattan

Located: New York & Los Angeles

What's Entertaining You?

Photo: Tyra Booker

Sophia Stel's The Greatest Album Of All Time: "She did not lie when she said that."

Tinashe's Popstar: "'Crash Out' and 'Nobody Wants to Dance Anymore' are too good."

Desperate Housewives: "I’m deep in a Desperate Housewives phase right now and committed to finishing for the first time."

You Can See Everything: "Nathan Fielder is a genius and really shows you the power of perception is everything."

Club Kid: "Jordan Firstman is 10/10. It's a true coming-of-age New York fever dream."

Martinis & ice cream: "I love a martini and ice cream sundae at Sunset Tower. It’s as amazing as it sounds."

What's In Your Cart?

Photo: Tyra Booker

Rimowa Trunk Plus: "I travel so much I might as well look like I’m having fun doing it."

Nordic Knots Rug: "I’m redecorating my home in LA and love a baby blue rug."

Chanel 2026 Small Croc Bag: "If anyone feels like getting me a Christmas gift ;)"

What Are You Browsing?

Photo: Tyra Booker

Doomscrolling: "A quick doomscroll on Instagram, TikTok, and The Real Real is enough for me."

What Are You Saving?

Photo: Tyra Booker

Cleo Camp Cleo Tee: "A basic everyday tee is my new uniform in any color."

Raimundo Langlois Bootcut Jean: "The only jeans you will ever need."

Repetto Camille Ballet Flats: "They go with everything."

Saint Laurent Vendome Slingback Pumps: "Perfect for a night out."

Charlotte Simone Coat: "My winter go-to!"

Chanel Baume Essentiel Multi-Use Glow Stick: "The key to the perfect dewy glow!"

Marc Jacobs Babe City Tote in Crinkle Leather: "My new everyday work bag! It fits my laptop and products all in one."