Diotima's Rachel Scott Is The Creative Director Of Proenza Schouler
"I am honored to step into this role to envision the next chapter of Proenza Schouler.”
Rachel Scott, the designer behind New York label, Diotima, has been announced today as the new Creative Director of Proenza Schouler, succeeding founders Jack McCollough and Lazaro Hernandez, who have been tapped to helm Loewe in place of Jonathan Anderson.
“It is with great excitement that I join Proenza Schouler, a brand at the heart of American Fashion, and one I have long admired. I hold deep respect for the beauty and world Jack and Lazaro so brilliantly crafted, and I look forward to bringing my perspective in dialogue with their legacy. I am grateful to Shira for her trust and I am honored to step into this role to envision the next chapter of Proenza Schouler,” Scott said in a press release.
Scott's career traces back to Milan where she worked at design house Costume National after her studies at Istituto Marangoni. Now best known for her demi-couture approach at her New York-based brand, Diotima (founded in 2021 while she was working at Rachel Comey heading up design), Scott's design sensibilities have landed her two CFDA Fashion Awards—one in 2023 for Emerging Designer of the Year and another in 2024 for Womenswear Designer of the Year. She was also a runner-up for the CFDA/Vogue Fashion Fund in 2023 and a finalist for the 2023 LVMH Prize and for the 2025 Woolmark Prize. In 2024, Scott took home the inaugural Frazier Family Foundation x CFDA Empowered Vision Award and earlier this year, won the Fashion Trust US award for ready-to-wear.
Scott is, clearly, well-versed in design, but has never actually held a physical fashion show—the Diotima SS25 show this September in New York will be her first. Earlier in the week, Scott will show an “opening statement and an intimate preview of her perspective”of her work at Proenza—essentially, a sneak-peek of her work at the label, which she developed with the design studio after joining the label as a consultant earlier this year. Rachel Scott's official debut for Proenza Schouler will be for FW26, in February 2026.
