Welcome back to Fashion Bulletin, a weekly column where Coveteur's senior fashion editor, Ella O’Keeffe, recaps all the buzzy industry news you from the week.
Post Malone has been in the news quite a bit this week! The actor is the latest to front another sexy Skims campaign, shot in Utah, where the Grammy-award-winning artist poses, stripped down in camouflage underwear in front of a mountain range for the brand's Realtree camouflage colorway.
Now sold out, the reception to the beloved artist’s collection campaign has been nothing but positive, thanks to the images shot by Theo Wenner.
Post Malone To Show Debut Collection in Paris
Getty Images
The campaign was released the same week as the news that the American singer announced his fashion brand, Austin Post, is debuting in Paris on September 1st with a sunset-timed show for “season one.”
With plenty of brand collaborations under his belt, Malone is no stranger to the fashion world, and his distinct sense of Southern style—attributed to growing up between Upstate New York and Texas and now living in Utah—points to a collection of good denim, good white shirts, and some fun belt buckles.
Addison Rae Creates Her Own Jeans With Lucky Brand
Lucky Brand
It’s a week of celebrity campaigns and collaborations, apparently. And speaking of denim, Addison Rae has collaborated with Lucky Brand on a pair of jeans. I love a low rise boot cut jean and so does Rae, who’s creative director for a reimagined version of a style from the brand’s early 2000s archive that feel very her! The jeans feature the classic vintage “Lucky You” label on the inside fly of the jeans, and launched on Thursday in two washes. I will be purchasing!
Alexander McQueen Releases Its Fall/Winter 2025 Campaign
Alexander McQueen
Sean McGirr has released his Fall/Winter 2025 Campaign for Alexander McQueen, with a series of images starring Alex Consani, Athiec Chol, Chu Wong, and Libby Taverner. The collection, captured here by Glen Luchford, was shown at Paris Fashion Week this March, and features pared-back lace ruff collars, multi-buckle leather biker jackets, and chiffon tops with McQueen’s classic skull motif that emerged first in Lee McQueen’s S/S 2003 collection (that I wrote about on Coveteur’s Substack last week). The imagery reflects the collection well, which nods to freedom and subversion, liberation and expression.
Tilda Swinton Is The New Face Of Gentle Monster
World’s most iconic diva ever, Tilda Swinton, has a new gig! Announced this week, the legendary actor stars in Gentle Monster’s latest campaign, titled “2025 BOLD”. In the campaign film, Swinton stars as some kind of techno dictator icon (would follow IRL) who encourages hordes of fans to headbang to "AS Disco" by Amnesia Scanner & Freeka Tet. The collection comes out on September 6th, and I'll be thinking of her scaling a building and stage diving until then.
