Designers

The Designer Making Engagement Rings for Edgy Brides

She’s a self-professed diamond hoarder.

The Designer Making Engagement Rings for Edgy Brides
Weston Wells

Sure, Valentine’s Day has already passed, but we’ve never been ones to let that stop us from ogling and obsessing over jewelry. Especially not when it comes by way of designer Eva Fehren.

The jeweler, who works primarily with unusually cut stones (think flat, kite-shaped diamonds that nearly disappear on your finger), first made a name for herself with an X-shaped ring (you’ve seen it everywhere) but recently entered into the engagement ring market with her line Eva Fehren White.

Even as she’s expanding her repertoire, everything she does still has her signature mark—even her showroom, which is 100 percent black, white, and very specific shades of gray. “I’ve created a lot of rules for myself, and I like things to stay in their lane,” she says. “Discipline and precision has really influenced the line, and for me it’s an aesthetic decision. I feel you can process and absorb the designs clearly when things are streamlined by color. Clearly my office is not very different from that.”

As major jewelry fanatics ourselves (evidence here, here, and here), we had to meet Fehren and hear all about her line and, of course, touch tons and tons of diamonds.


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“My business partner, Anne, and I went to Switzerland [to buy the first diamond]. It was funny because my mom is Swiss, so I had the luxury of going to the Gem Show in Basel because I had a place to stay, I was hanging with my mom. We would have never been able to afford to go if my family wasn't there. We went and we had a budget, but it was very small. We were just starting. My mom was SO excited to see what we were going to get. I think she thought this whole world was so interesting. We came home with literally everything fit in the center of my palm. It was six little stones. She was so depressed! She was like, ‘You gotta buy bigger diamonds!’ I was like, ‘We spent our entire budget on these!’”

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