When it's cold outside, our top priority is staying cozy at all costs. It’s easy to give up on making a statement or looking ultra chic when you’re simply trying to survive the bitingly cold, always unpredictable weather. So you might find yourself relying on the same pieces—for me personally, those pieces tend to be almost exclusively black.
Now that we're in the thick of fall, we’re looking for ways to keep our looks from getting boring—so we're leaning on color, even if it means breaking a long-term habit, and re-examining what we consider "neutrals." Black, gray, brown, and beige will, of course, always fall into that category, but what if we viewed other colors as neutrals and built outfits around that mindset?
This season, we're considering jewel tones the new neutrals. From emerald green to sapphire blue to garnet red, colors inspired by the loveliest, most precious jewels and gemstones dominated Fall/Winter 2026 runways. These hues are rich, highly saturated, and perfectly complement the traditional neutrals we turn to from late September through March. They feel inherently glamorous and luxe, mirror the moodiness of colder months, and make textured fabrics even more dynamic. From the amethyst purple scarf Zoë Kravitz was recently spotted wearing to the emerald green silk Chanel gown Rose Byrne wore to last year's Golden Globes, jewel tones do heavy lifting, no matter how big or small.
These are the jewel tones we're adding to our wardrobes ASAP.
Emerald Green
Akris Fall/Winter 2026 // Spotlight Launchmetrics 
Anna Sui Fall/Winter 2026 // Spotlight Launchmetrics The rich, vivid green hue dominated fall/winter 2026 runways. From the velvet at Akris to the patterned pants at Anna Sui to the sharp tailoring at Sergio Hudson to the leather coats at Balenciaga to the silks at Givenchy and Lanvin, runways changed our perception of the color. While it's bold and statement-making, it's also versatile.
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Amethyst Purple
Celine Fall/Winter 2026 // Spotlight Launchmetrics
Ferragamo Fall/Winter 2026 // Spotlight Launchmetrics We've already called out the purple trend, but now we're taking this opportunity to highlight a specific shade: amethyst. Amethyst purple is luminous, rich, and deep. It's distinct enough to offer a pop of color, but dark enough to still feel muted and mysterious. On Fall/Winter 2026 runways, we saw amethyst purple in sheer dresses, leather coats, and heavily textured moments.
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Sapphire Blue
Givenchy Fall/Winter 2026 // Spotlight Launchmetrics 
Mugler Fall/Winter 2026 // Spotlight LaunchmetricsSapphire is a deep, rich blue that looks velvety. Often grouped together with cobalt blue, which we noted as a major trend on Spring/Summer 2027 runways, we think of sapphire as its older, more mature, and more sophisticated sibling—and, it's a bit darker, making it feel more appropriate for fall and winter.
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Garnet Red
Armani Fall/Winter 2026 // Spotlight Launchmetrics 
Diotima Fall/Winter 2026 // Spotlight Launchmetrics Garnet is a deep, dark red. It's moody, reminiscent of red wine, and features luxurious brown undertones. As the January birthstone, it feels quintessentially winter. On Fall/Winter 2026 runways, garnet was present in the form of beadwork at Cult Gia, velvet at Jean Paul Gaultier and Armani, lace at Diotima, and more.
Shop Garnet Red:
Citrine Yellow
Ulla Johnson Fall/Winter 2026 // Spotlight Launchmetrics
Zankov Fall/Winter 2026 // Spotlight LaunchmetricsWarm, golden, and featuring a subtle brightness, citrine yellow brings a bit of radiance into the colder months while still remaining relatively muted. We think of it as an easy, not-overly-bold way to add color to your rotation. Fall/Winter 2026 runways made a strong case for citrine knitwear, dresses, and coats.
