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Tour the SoHo Fine Jewelry HQ that Doubles as Damien Hirst’s Office

Santa Monica-based Hoorsenbuhs just made a power move in NYC.

Interiors
Tour the SoHo Fine Jewelry HQ that Doubles as Damien Hirst’s Office
Alec Kugler

Up until meeting Robert Keith and Kether Parker, the creative director and his partner slash brand ambassador, respectively, our mental image of the jewelry line Hoorsenbuhs was somewhat staid and formal. In our mind’s eye, it was an old-school luxury brand that was more classic than anything. Boy were we wrong!

What we found were the two friendliest self-described “L.A. guys” there ever were, who welcomed us to their newly opened Soho shop with a hug and a big, grill-decked grin. The pair gives off a best-buddy vibe that sucks you in and makes you want to buy in to the special brand of relaxed opulence they’re offering. And it would seem we arent the only ones who feel this way—fans of the brand include Rihanna, the Olsens, Kanye, and Jay Z. They also share their space with none other than their pal Damien Hirst. While we were shooting, massive works of art were being delivered and brought downstairs.

The space itself is also pretty close to a work of art. Every single piece was designed by Keith (down to the bolts) and reflects elements from the brand’s lexicon. That gigantic chain hanging from the ceiling, through the display case? It reflects their signature chain link. The chairs? Those are slightly reimagined versions of their classic Phantom rings.

To get to the point, there was more than enough to take in, which is why we photographed every. single. detail. of the brand’s space. Click through below to read about how it all started, and just how they came to meet Damien Hirst.

 


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“Damien actually knocked on our door at our private atelier. A waiter who surfs with Kether was wearing one of our rings. When [Damien] gave him his credit card, he saw his hand and he said, 'Nice Hoosenbuhs ring.' And the story goes—we weren't there—but the guy said that Damien said, 'Do you know these guys?' and he said, 'Yeah, I surf with Kether.' And Damien said, 'Do you know where I can find him?' and he said, 'Well, yeah, they're in Santa Monica. Go to their place.' And he's like, 'How do I get there?' So he just gave him the address, and we're sitting there and he just showed up. And usually we know exactly who's coming. So it was a funny security moment as well, because he and his friend—they’re tall, in sunglasses, kind of unshaven—were standing in the door and Kether was like kind of like…” —Robert
“Russian gangsters were going to rob us!” —Kether
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