Euphoria season three has been quite a journey...to say the least. Most of the time I either do not know what is happening or I do not care what is happening, but what I do know, is that from the first episode of the third season, the characters have been wearing an impressive selection of runway pieces, both archival and current.
The television show—for all its criticism—has always been defined by its acclaimed and viral style moments, canonized by Heidi Bivens in seasons one and two and re-explored by Natasha Newman-Thomas in season three. In the first two seasons, the designer references were more subtle: Cassie wore a simple pair of white Prada kitten heels, Maddie would wear more accessible brands like Réalisation Par and Marc Jacobs Heaven, just accessible enough that you might be convinced that a few well-off teenagers could be in possession of such items. But now that they are all grown up, the Euphoria characters are leaning into the designer references, and a few have been plucked straight off the runway. Below, are all the runway references we've caught in Euphoria season three so far.
Nate Jacobs In Bottega Veneta Spring/Summer 2023
HBO
LaunchmetricsIn the first Episode, Nate is seen in a leather plaid shirt from Bottega Veneta's Spring/Summer 2023 show by Matthieu Blazy, which became popular at the time for its Trompe l'oeil effect. Whether being a Bottega boy makes sense for Nate's character, it certainly makes sense for Jacob Elordi, who is an ambassador for the Italian brand.
Jules Vaughn in Balenciaga Fall/Winter 2024
HBO
LaunchmetricsThe first time we see Jules in season 3, she is wearing a Balenciaga runway look from the brands FW24 collection, which feels fitting for her character, now living a luxurious life as a sugar baby with access to plenty of designer clothes, we see Jules' lifestyle communicated through her affinity for runway pieces.
Jules Vaughn Acne Studios Spring/Summer 2023
HBO
LaunchmetricsAt Cassie and Nate's wedding, Jules opts for a dress that would get her cancelled on TikTok for wearing to someone else's nuptials, but here, only Nate's dad seems to bat an eye as she makes her way down the aisle in Acne Studios SS23.
Jules Vaughn Acne Studios Spring/Summer 2024
HBO
LaunchmetricsThere are plenty of unrealistic moments in season three, but in episode 4, Jules takes on a giant painting commissioned by Lexi and her boss in a cream knit Acne Studios SS24 runway look without getting so much as a drop of paint on the dress.
Maddy Perez, Alexander McQueen Spring/Summer 2000

Getty ImagesMaddy's character is a little more subtle with her designer references (she is supposed to be on a budget, after all), but we couldn't help but notice these perfect archival Alexander McQueen SS00 pants she wears in episode 1.
