Equinox Stocking Le Labo Just Makes Sense

What does luxury signaling look like in 2026? For some, it's going to Equinox for their daily workout; for others, it's a bottle of Le Labo Rose 31 hand wash, displayed on their sink like an art piece. And now, the ultimate luxury lifestyle-beauty crossover has happened: Equinox has announced that Le Labo is its official amenities partner, which means that the luxury gym will be solely stocking Le Labo products in its signature Basil scent across Equinox clubs worldwide.

“Everything that’s part of the Equinox experience is deeply considered and intentional,” says Parinda Muley, SVP, of Strategic Partnerships at Equinox. “Le Labo is no exception; they stand out for their authenticity, craftsmanship, and for being a true extension of our members’ lifestyle and experience.”

Previously, Equinox stocked Grown Alchemist products in its locker rooms; previous to that, it was NYC-founded skincare brand Kiehl's. Equinox members were in an uproar when the fancy gym switched from Kiehl's to Grown Alchemist back in 2024, complaining that the niche Australian apothecary brand smelled too herbal, and did not feel as luxurious as the previous Kiehl's products.

Le Labo, founded in 2006 and beloved among the well-discerning for culture-shifting scents like Santal 33 and Another 13, makes perfect sense for Equinox from a luxury standpoint—and suggests the brand is listening to its members.

So far online, the sentiment seems to be positive after the Le Labo news. "Huge win, good on them for listening to the members," says one Reddit member in the EquinoxGyms subreddit. "Gotta hand it to them, that's an impressive brand!" says another.

Equinox will rolling out the new Le Labo products in all locations starting March 19th.