Ready or not, Ugg season is upon us. As the weather cools to crisper temperatures, weekend beach trips become a thing of the past, and hot girl walks always involve stepping on at least one perfectly crunchy leaf, we're trading in our flip-flops and freaky naked shoes for cozier options—and we're not alone. In Ugg's Fall 2026 Born To Feel campaign, model, writer (who, when we asked about the last thing she wrote in her notes app, responded: "Probably some unhinged idea for my book), mother, and general jack of all trades Emily Ratajkowski stars alongside Adwoa Aboah and PinkPantheress in a campaign that gets us into the fall spirit. Through faux fur coats and vests, it gets us in the mood while also reminding us that we can carry bits of spring and summer with us through skirts and dresses. Shot outdoors and on New York City sidewalks, the campaign feels like a snapshot of everyday life—and serves as a reminder that the fall season doesn't mean we have to hibernate just yet.
Photo: UGGLike so many of us, Ratajkowski is prepared to stay cozy this fall. "I basically live in my Tasman slippers," she says. With inspirations like Jane Birkin and Carolyn Bessette-Kennedy and the lesson of ignoring trends and dressing instinctually instilled in her, Ratajkowski embraces an effortless style with an inherently feminine undertone. "I like women who don't look like they tried too hard," she says.
Photo: UGG
Photo: UGGAs for fall, winter, and beyond, Ratajkowski is manifesting more time touching grass and more work-free, carefree days. "My perfect day is a slow morning with my son, really good food, being outside, a swim, and dinner with people I love. No plans the next day."
Photo: UGG